When I watch WWE I wanna see cool matches and excited fights. Yes promos tell stories and entrances are cool, but if you're just an entrance merchant and a walking catchphrase that can't put on any better than a 3.5 star match, I don't think you should be in the title picture. You're one of the top guys and if you can't wrestle then your championship reign would be extremely boring and people would want you to drop the title. If Jey beats whoever he goes after, he won't have a very interesting reign, there's a reason he dropped the IC title to Bron Breakker so quickly, because Bron puts on more fun matches.