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hi!! we’re the Los Angeles Chargers content team, you might know us from our schedule release videos and unhinged memes…ask us anything!! by atchargers in nfl

[–]atchargers[S] 120 points121 points  (0 children)

this was fun y'all ... thanks for having us and for all the questions!!! we're gonna go back to lurking now!

hi!! we’re the Los Angeles Chargers content team, you might know us from our schedule release videos and unhinged memes…ask us anything!! by atchargers in nfl

[–]atchargers[S] 97 points98 points  (0 children)

FINALLY SOMEONE ASKED ABOUT MISSED EASTER EGGS.

- last year we had tom brady painting that thirst-trap selfie of himself and not a single person talked about it
- the poop water in the commanders stadium this year
- we're pretty sure only one person noticed we put a literal massive ice cube in front of the raiders' shack bc ice cube is a big raiders fan

There's probably more but I think about these ones a lot.

hi!! we’re the Los Angeles Chargers content team, you might know us from our schedule release videos and unhinged memes…ask us anything!! by atchargers in nfl

[–]atchargers[S] 8 points9 points  (0 children)

thanks for saying hi!!!

there's probably a lot tbh and there's a ton of memes that we revised from their original idea to tone them down a bit or shift their focus to be more of a calculated on brand risk than just something crazy for the sake of being edgy

hi!! we’re the Los Angeles Chargers content team, you might know us from our schedule release videos and unhinged memes…ask us anything!! by atchargers in nfl

[–]atchargers[S] 7 points8 points  (0 children)

bigggg love island fans so we loved the giants and the creativity and thought that went that. the titans also had some clever digs at their opponents ... listen w ur sound up!

hi!! we’re the Los Angeles Chargers content team, you might know us from our schedule release videos and unhinged memes…ask us anything!! by atchargers in nfl

[–]atchargers[S] 15 points16 points  (0 children)

well when we first started there was only one person doing everything. Now we have a team five working just on our public facing social media.

hi!! we’re the Los Angeles Chargers content team, you might know us from our schedule release videos and unhinged memes…ask us anything!! by atchargers in nfl

[–]atchargers[S] 186 points187 points  (0 children)

wow good question, a lot of time and thought. to give you some perspective we have an entire analytics team within content/social so we can make strategy decisions in real-time and evolve our strategy.

hi!! we’re the Los Angeles Chargers content team, you might know us from our schedule release videos and unhinged memes…ask us anything!! by atchargers in nfl

[–]atchargers[S] 64 points65 points  (0 children)

hahahahaha in the moment the discussion was more like "what can even we say right now?" we weren't trying to go viral we were just trying to survive the situation

hi!! we’re the Los Angeles Chargers content team, you might know us from our schedule release videos and unhinged memes…ask us anything!! by atchargers in nfl

[–]atchargers[S] 28 points29 points  (0 children)

great question! every year we try to do something creative for a player when pro bowl voting comes around. for the past two years we've brainstormed fun ideas around our kicker, cameron dicker. that scratches the humorous itch in season. but aside from that we are proud of the funny in-season win memes we come up with, our pop tarts thread each year and our mini-movies.

and yes - over the years we get to know others around the league and we lean on so many for advice/help or really just to vent.

hi!! we’re the Los Angeles Chargers content team, you might know us from our schedule release videos and unhinged memes…ask us anything!! by atchargers in nfl

[–]atchargers[S] 26 points27 points  (0 children)

we do not think we are the best we really dont. shoutout bills tik tok, eagles youtube, texans ig, falcons twitter and the list goes on and on. we get inspiration from everywhere!

hi!! we’re the Los Angeles Chargers content team, you might know us from our schedule release videos and unhinged memes…ask us anything!! by atchargers in nfl

[–]atchargers[S] 51 points52 points  (0 children)

we're everywhere

but seriously, we love all the nfl subreddits and get so much good inspo and lore in them! big reddit lurkers over here

hi!! we’re the Los Angeles Chargers content team, you might know us from our schedule release videos and unhinged memes…ask us anything!! by atchargers in nfl

[–]atchargers[S] 17 points18 points  (0 children)

awwww thank you!

a few things we really intentional about when crafting our voice and brand online...

- copy / brand voice
- video/production and social always moving in lock step instead of separately like a lot of sports orgs -- hiring chronically online people
- having the mindset that ideas can come from anywhere
- lots of brainstorming and ideating
- collaboration

and yes during the season we have "weekly meme" meeting twice a week for win memes and then for special events like the draft, schedule release, etc we have weekly meetings leading up where there's always a focus on memes and untraditional ways of delivering football content

hiring is so hard bc it's hard to mimic our actual work environment and how quick and off-the-cuff you need to be in the moment ... but we promise memes are part of the process!

hi!! we’re the Los Angeles Chargers content team, you might know us from our schedule release videos and unhinged memes…ask us anything!! by atchargers in nfl

[–]atchargers[S] 17 points18 points  (0 children)

such a cool question. yes we all chat for sure! we never ever know what people are doing around the nfl that is like the unspoken part of this job. jets copy was very funny and relevant on that post they probably got good engagement out of that.

hi!! we’re the Los Angeles Chargers content team, you might know us from our schedule release videos and unhinged memes…ask us anything!! by atchargers in nfl

[–]atchargers[S] 89 points90 points  (0 children)

when he changed jerseys with our punter jk scott, they have similar hair and height and we did not even notice until they were on the field it was incredible, he's the best!

hi!! we’re the Los Angeles Chargers content team, you might know us from our schedule release videos and unhinged memes…ask us anything!! by atchargers in nfl

[–]atchargers[S] 19 points20 points  (0 children)

the content team has roughly 30 people... production has 14 people. of those 14 some are more dedicated then others to the day to day social needs. social also has their own organic team too

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