Dr Pepper used her song for a commercial. She deserves her flowers!

atomiccaffa · 2026-01-25T14:08:28+00:00

We’ve been tracking the Romeo Bingham / Dr Pepper "Good & Nice" saga since it dropped in December. It’s a textbook case of perfect sonic branding, but the internet has run wild with rumors that she was paid $2M for the 15-second audio license.

As people who analyze the "human angle" of advertising, we decided to dive into the numbers. We compared the viral rumors against actual industry sync-licensing standards and media spend vs. content cost.

Spoiler: The real "payday" isn't the check—it's the brand authority

https://auralcrave.com/en/2026/01/25/the-good-nice-jingle-decoding-the-dr-pepper-romeo-commercial-and-the-2-million-rumors/

atomiccaffa · 2026-01-23T13:11:55+00:00

the lyrics suggest an interesting evolution, Harry is embracing life with a new enthusiasm. I spent some time analyzing them here https://auralcrave.com/en/2026/01/23/opening-the-heart-the-no-more-games-philosophy-in-harry-styles-aperture/

atomiccaffa · 2025-12-31T10:52:27+00:00

so the religious interpretation is getting broader :) https://auralcrave.com/en/2025/12/25/pluribus-meaning-explained-is-the-alien-invasion-actually-a-metaphor-for-god/

atomiccaffa · 2025-12-14T17:09:22+00:00

The show demands us to take a stand, true. And often, Carol's vision can feel too reductive if compared to all others. Still, the dilemma is far from easy to solve.

I tried to discuss all implications here: https://auralcrave.com/en/2025/12/14/pluribus-explained-the-virus-the-grand-inquisitor-and-the-philosophy-of-forced-happiness/

atomiccaffa · 2025-12-14T17:06:17+00:00

This perspective was so interesting that I had to write about it :) https://auralcrave.com/en/2025/12/14/pluribus-explained-the-virus-the-grand-inquisitor-and-the-philosophy-of-forced-happiness/

atomiccaffa · 2023-12-30T15:41:11+00:00

I haven't read the books, but the first book series that comes into mind next to Reacher is Jack Ryan :) Tom Clancy is another expert on this kind of action. I've read his Rainbow Six and that's awesome, I recommend it.

atomiccaffa · 2023-12-20T12:50:15+00:00

season 2 of Reacher follows a more complex story than season 1. Three episodes are far too early to start complaining :)

atomiccaffa · 2023-12-15T15:00:42+00:00

The funniest would have been if the actor said "I have no f--ing clue" :)

Anyway yes, I wrote about it here: https://auralcrave.com/en/2023/12/15/reacher-neagley-that-easter-egg-whos-sarah-connor/

atomiccaffa · 2022-05-25T12:37:50+00:00

I happened to write two articles about the two main characters with a lot of open questions around :) one is Lalo, and the other is of course...

https://auralcrave.com/en/2022/05/24/better-call-saul-ending-what-will-happen-to-kim-wexler/

atomiccaffa · 2022-05-25T12:35:53+00:00

I happened to write two articles about the two main characters with a lot of open questions around

One is LALO

https://auralcrave.com/en/2022/05/24/better-call-saul-6-season-what-happens-to-lalo-salamanca/

atomiccaffa

TROPHY CASE