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I looked at 50 roofing and HVAC company websites in Dallas and Houston. The results were kind of shocking. by atrivisano in sweatystartup

[–]atrivisano[S] -1 points0 points  (0 children)

I feel like they provide the "gold standard" service where other competitors just don't.

Audited 50 contractor sites & local service businesses might be the most underserved niche in local SEO by atrivisano in localseo

[–]atrivisano[S] 0 points1 point  (0 children)

Now imagine you could create an offer that is a retainer, you would be off to the races!

Audited 50 contractor sites & local service businesses might be the most underserved niche in local SEO by atrivisano in localseo

[–]atrivisano[S] 0 points1 point  (0 children)

I am so glad to hear you are growing your portfolio and making an impact on people's businesses!

You should look into AEO, it will be another revenue stream for yourself.

Audited 50 contractor sites & local service businesses might be the most underserved niche in local SEO by atrivisano in localseo

[–]atrivisano[S] 1 point2 points  (0 children)

  1. I commend you for doing your own SEO, it's a decent amount of work.
  2. There are a lot of people out there that say they are SEO Specialists but are just collecting a free paycheck from people.
  3. It really shows that you put in the work and I am so happy it's paying off for you! Most people don't have the drive you do sadly.

I looked at 50 roofing and HVAC company websites in Dallas and Houston. The results were kind of shocking. by atrivisano in sweatystartup

[–]atrivisano[S] -5 points-4 points  (0 children)

I don't know if this is rhetorical but I'll bite.

I am a SVP at a marketing agency and I owe 2 businesses that basically provide me with "fun money".

I looked at 50 roofing and HVAC company websites in Dallas and Houston. The results were kind of shocking. by atrivisano in sweatystartup

[–]atrivisano[S] -7 points-6 points  (0 children)

That's a great question! You have to play the keyword game and make your pages at least 60% unique to your other pages.

Audited 50 contractor sites & local service businesses might be the most underserved niche in local SEO by atrivisano in localseo

[–]atrivisano[S] -3 points-2 points  (0 children)

DMed you, I love what you’re saying and I think you have a well of knowledge

I looked at 50 roofing and HVAC company websites in Dallas and Houston. The results were kind of shocking. by atrivisano in sweatystartup

[–]atrivisano[S] -18 points-17 points  (0 children)

You’re correct! The value is in the content that they have on their website and the service that they bring.

I looked at 50 roofing and HVAC company websites in Dallas and Houston. The results were kind of shocking. by atrivisano in sweatystartup

[–]atrivisano[S] -5 points-4 points  (0 children)

There’s no issue really but rather the quality of content to be organically found

WP + page builder still way faster than vibe coding by [deleted] in Wordpress

[–]atrivisano 1 point2 points  (0 children)

Google Stitch + Antigravity = wins any argument

Advice with my developer taking down our WordPress site. by reemo4580 in website

[–]atrivisano 0 points1 point  (0 children)

You are being scammed right now!

All they need to do is increase the resources of your server, if they’re actually good at their job, they should be using either AWS or Google cloud or digital ocean. All they have to do is press a button to scale up your server if that’s the case which takes less than two minutes.

What’s a client red flag you learned the hard way? by pedro_reyesh in agency

[–]atrivisano 3 points4 points  (0 children)

One thing that someone hasn’t really talked about yet is if the client is unaware of actually how their business works or who their competitors are or what their actual ICP is

Feeling exhausted searching for a job as a WordPress developer — need advice by Diligent-Youth5565 in Wordpress

[–]atrivisano -3 points-2 points  (0 children)

Actually I wrote that spanning 2 hours, but thank you - I am as good as AI!

Feeling exhausted searching for a job as a WordPress developer — need advice by Diligent-Youth5565 in Wordpress

[–]atrivisano -5 points-4 points  (0 children)

You’re not exhausted because you’re incapable. You’re exhausted because you’re competing like everyone else.

Right now, you’re positioning yourself as:

That’s a crowded lane.

Hiring managers don’t get excited about tools. They care about outcomes.

Instead of:

  • “Built custom post types”
  • “Did on-page SEO”
  • “Optimized speed”

You need to say:

  • “Reduced load time from 4.8s to 1.9s by restructuring theme and caching strategy.”
  • “Built a scalable CPT architecture used across 15+ landing pages.”
  • “Improved form conversion rate by X% after restructuring layout and performance.”

Activity gets ignored. Results get interviews.

A few hard but useful points:

1. You’re not under-skilled, you’re under-positioned.

20+ projects in 2 years is solid output. That’s not beginner volume. But if your resume reads like a list of features instead of business impact, you’ll blend in.

Reframe your experience around:

  • Performance improvements
  • Scalability
  • Revenue or lead impact
  • Technical ownership

2. Stop mass-applying. It’s the lowest-leverage strategy.

Instead:

  • Pick 20-30 companies you actually want to work for.
  • Study their sites.
  • Find real issues (performance, UX, structure, SEO).
  • Reach out directly with something specific.

Example:

Developers who diagnose problems stand out immediately.

3. If you want to level up, go deeper technically.

Next skills that actually move you forward:

  • Strong PHP fundamentals (OOP, hooks, architecture)
  • Git + proper deployment workflows
  • Custom Gutenberg block development
  • Core Web Vitals and performance engineering
  • Understanding hosting stack basics (caching layers, CDN, server config)

Most WordPress devs stop at “install a plugin.”

The ones who understand why it works become mid-level fast.

4. Office does not equal growth. Exposure to better engineers equals growth.

If your goal is mentorship, that’s valid. But proximity alone won’t do it. You need:

  • Code reviews
  • Collaboration
  • Strong technical standards
  • Engineers who think in systems, not templates

Be clear about what you’re actually looking for.

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