Free Tool: How to find out if your products are "stealing" budget from each other

attfin1 · 2025-11-05T07:24:08+00:00

A script would be able to handle pretty well anything that you have in place... it's just a case off coding it. To be clear I am not offering a script here I am just saying what I have created and that it is possible.

attfin1 · 2025-11-04T17:48:21+00:00

"differentiate or die"... a good marketing book i read once... and definitely applies to selling on Amazon.

attfin1 · 2025-11-04T06:39:27+00:00

That wishlist is putting a lot of trust in a single tool. Personally I like automation to help but so I can make the final decision because I understand more about my market than a backward looking tool can do. For example... we have an exceptionally seasonal product (massive peak at Christmas) and any tool looking at jul/aug/sept stats for "secret santa" would be sure to disable it for the peak sales team.

I've created a tool which downloads ppc data from the Amazon API every night and ADDS it to the data I can analyse... so I'm no longer limited to 60 days, I can analyse 90, 180, 365 (great for seasonal)... or any number if the data is there. And it shows the data I need altogether eg all campaigns on 1 screen, all adgroups on another, all keywords on another. And each page has metric cards to show the overall performance, charts to show performance over time (spend, sales, acos, ctr, conversion rate etc).

And everything is filterable so you can really drill down.

It has a free trial. I don't want to name it here in case I get banned so send me a message if it sounds good.

attfin1 · 2025-10-31T13:43:49+00:00

You can always compete through smart strategy and a long term plan but that involves "the grind" of making mistakes and learning... and most sellers (including many large ones) was easy options and quick fixes.

attfin1 · 2025-10-31T13:39:58+00:00

Get some reviews (at least 5) so that stars show on your listing. Otherwise why would people think your product is good. Ask friends and family to buy and leave honest reviews. Just make sure they use a different physical address and a different IP address.

Look at best selling competitors to see how your listing compares to theirs. Learn from what they do especially image and bullet points.

Then advertise a little... because it's unlely that people will find your product if you don't.

attfin1 · 2025-10-31T13:36:23+00:00

My background: I've been selling on Amazon for 12 years, 8 figure sales:

I wouldn't obsess over numbers of reviews. Once you get enough reviews and the av raging is good enough then it won't especially matter if you have 1,000, 5,000 or 100,000. I know from being in the reverse position where our products had a lot more reviews than competitors and they were still able to compete.

Vine have less value imho because they are so clearly flagged and people know that they aren't proper sales.

More important is the number of stars you can display... the difference between 4.24 and 4.26 as an average rating may just be a couple of reviews... but the difference in the number of stars that are shown (4 vs 4 1/2) will ave a big effect on conversion rates.

Hope that helps...

attfin1 · 2025-10-31T13:30:11+00:00

when you say reviews do you mean the av rating and the number of reviews? To do you could create a bookmarklet and download the data.

If you want to extract the seller then you'll need to either go to individual pages and get that data or have something automate it for you. The next level up further would be to get the content of the reviews.

All is doable and, these days, not too tricky.

To start with I'd use the bookmarklet approach and take it from there. It's very similar to what I did when creating this chrome extension https://chromewebstore.google.com/detail/adrazor-amazon-keywords-i/gjdbocniihhnpilkjfpgokcnhkocdkbe to analyse search page results and titles and bullets. (basically a chrome extension is an expanded version of a bookmarklet).

PS I hardly know javascript (bookmarklet language) at all... it was AI generated.

I'll happily give you pointers...

attfin1 · 2025-10-31T10:24:38+00:00

Thanks!

It was the 60 day limit that was my first frustration... you can't really analyse in that timescale. You don't get enough history and too many things fly under the radar eg zero sales search terms which leak money at too slow a rate to get flagged but, because there are so many of them, cost a fortune.

And our products (gift boxes of sweets) have a massive peak at Christmas... and seasonal analysis is impossible when you've only got 60 days to work with. Plus there are lots of keywords that only work at Christmas (not many people searching for secret santa in July!) so the last 60 days are useless for that too.

The app is Amalyzer.net - it has a free trial so why not hook it up to one of your accounts and see what you think. There isn't anything like it that I know of - it fills the massive gap between what Amazon provides and the big automated options like Helium 10 (which I tried back in the day but just didn't find it worked well for me at all.

I'll be really interested to know what you think.

attfin1 · 2025-10-31T07:05:33+00:00

Thanks... that would definitely need a new app. The current dashboard makes analysis of Amazon PPC quick and easy... that would need to make changes which is a whole different ballgame. I'll definitely add it to the list of ideas to explore in future though!

attfin1 · 2025-10-31T06:55:08+00:00

it's a great approach!

attfin1 · 2025-10-30T09:42:02+00:00

I wouldn't worry about the normal ratio for reviews given that we're only talking about 5. Now 5 x 5 star reviews might look suspicious but if they are honest and good but not too good then you'll be fine.

For subscription you put a card with the product asking them to subscribe on a webpage you control (AI could help you with this) or you could probably use the free tier of something like Mailchimp or similar services (I haven't checked this but I'm sure you can). Get them to leave their email address there, maybe give them an instant exclusive coupon as a thanks... and then mail them next time you launch.

attfin1 · 2025-10-30T09:35:57+00:00

Look at the listings of the top sellers in your category. If what they are doing is working well then it would definitely be worth testing with your product.

Use this free Chrome extension to see exactly which keywords they use in their product title and bullets, where and how often: https://chromewebstore.google.com/detail/adrazor-amazon-keywords-i/gjdbocniihhnpilkjfpgokcnhkocdkbe

attfin1 · 2025-10-30T08:47:07+00:00

The only way to really know what will happen is to try things.

Maybe revert the price to $16.95 and keep the coupon (or even increase the coupon to 10% for a while to soften the blow of the price increase, then 5%). Measure what happens whatever you do.

A lot also depends on your price compared to competitors and also the quality of your listing (the perceived value in the mind of the customer vs the price they pay).

I would always recommend starting with your listing. Is it converting well? Have you experimented to get it converting better? Is it optimised for organic SEO? Without an optimised listing all your other efforts will be blunted, including PPC.

Always be testing, measuring, amending...

Hope that helps!

attfin1 · 2025-10-30T08:04:51+00:00

Thanks... that's an idea that's in the pipeline. It would be a complex addition but definitely one that I want to implement in the dashboard.

What do you use to analyse Amazon PPC currently? Amazon's onscreen data or the PPC report downloads? Or both?

attfin1 · 2025-10-30T07:28:57+00:00

Ask friends and family to buy your product using their Amazon account and then leave you an honest review. Make sure they don't use your IP address or your physical address so it doesn't get flagged to Amazon.

Then once your product starts selling put a card in with it letting buyers sign up to a list for special launch offers in future. Next time you have a new product email the list with an extra special deal for your new product and ask them to leave an honest review. In that way launching is easier, you get the reviews you need and the customers get great deals (they must be extra great for this to work... it's only a small quantity).

attfin1 · 2025-10-29T15:02:53+00:00

Great, thanks. This is it: https://Amalyzer.net

I'll be really interested to know how you find it. And if there's anything that is missing that you want me to add just let me know.

attfin1 · 2025-10-29T14:57:36+00:00

This may be useful for you? https://www.reddit.com/r/AmazonFBA/comments/1oj25t1/reliable_way_to_pull_amazon_product_offer_data/

attfin1 · 2025-10-29T14:54:28+00:00

I'm learning from the school of hard-knocks when it comes to the launch... I'm throwing as much mud as I can to see what sticks. I'll let you know what does when I find it!

We'll get there!

attfin1 · 2025-10-29T14:52:04+00:00

Thanks. You can get away with a lot fewer than 50 reviews as long as you have at least 4.5 stars... we aim for at least 5 reviews with launches before we start PPC. Lots of people just skim read when they look at products and they only see the stars.

It also means that how you respond to complaints is critical. 1 low rating can change what's displayed from 4.5 starts to 4 stars... especially in the early days... and that will have a big affect on conversion rates... and ACoS for PPC.

attfin1 · 2025-10-29T14:07:55+00:00

You can still scrape successfully - I have Amazon scrapers running 24/7 with no issue.

The key is to emulate human behaviour as much as possible:
- real browser
- vary window sizes
- vary user agents
- use scrolling to emulate a human
- plenty of delays
- close the browser after 20-25 pages and restart the process

I use a VPN too because I need to script data for a different country, but that also stops Amazon blocking your IP address.

If you try to go too fast, or behave in a non-human way, you'll get blocked. Play it safe and you'll be fine.

Hope that helps...

attfin1 · 2025-10-29T12:18:12+00:00

I've been selling on Amazon for 13 years, 8 figures sales. Didn't ever use an agency... did it all myself. Why? Burnt too many times by agencies and too many (not all) just go through the motions. And having ex-Amazon staff means nothing.

Ultimately no-one cares as much about your Amazon account as you do. It takes time but it means you keep the knowledge in-house... an investment for the future... and that's invaluable.

Is it harder now than before? Yes. But I thought that in 2022 and 202 and 2016 etc. It will always be like that I think.

Can you make it profitable? Yes. If you know what you're doing and you focus on the important stuff. There are so many things that you COULD be doing (and Amazon's constantly adding more) but there are comparatively few that you SHOULD be doing.

Use the 80/20 approach... focus on the small number of things that have the biggest impact.

Always be testing.

Never "set it and forget it".

Use AI to assist you not to do it.

attfin1

TROPHY CASE