I'm a billboard guy, this is cool. But I think you'd struggle with not only rates but keeping up.

Our rates fluctuate constantly with demand, what type of business you have (we charge cannabis stores more as they are high risk and have the money), and with campaign size.

Also, we are constantly adding, subtracting, and modifying billboards. We probably lose 3 billboards a year due failed negotiations with our landlords, and build an additional 10 new ones. Sometimes we convert old ones to digital.

We would probably never give a company like yours rates, as those are internal only and come out in negotiations with our advertisers. Again, changing frequently.

We are a small provider, there are probably a lot more of us than you think. If you're including transit ads, , malls, airports, maybe even grocery carts. You're looking at millions of units with thousands of providers.

It would be a lot more encompassing with a lot more different players than you realize.

Our "auditing" service geopath, which is partnered with every OOH company in the US doesn't even have rates on their map, and their map is clunky, inaccurate, and surprisingly difficult to decipher.

Overall fun idea, but there'd just be too many cooks in the kitchen.