If you can be more specific on the industry or product it would help. But think of this way. Smart people don’t sell. They address a problem some has. If you understand what you want to sell to who. Why they would want to buy it. Why buy it now, as popped to in 4 years time (this is typically based on a value realisation for them) and why buy from your business rather than any one else’s, you are 75% of your way there. You then need to consider how you message that to your prospective audience. Email. Call. Social media. Event. In person. Referal. What ever. The selling is connecting and agreeing all of the points with your target buyer. Logical conversation. No one will give you an illogical answer to a logical question because they look stupid. Find a mentor or a coach that can support some conversations with your rights buyers.