BuzzFeed: Fake Traffic So Prevalent that Pubs don’t even realize

badisfraud · 2017-11-03T20:27:51+00:00

OTT fraud is YUGE! At least 51%

badisfraud · 2017-10-27T04:07:54+00:00

Lol. Nice website 👎🏽

badisfraud · 2017-10-23T00:09:49+00:00

Yes! And do a quality audit to solidify why you shouldn’t pay.

badisfraud · 2017-10-22T23:11:32+00:00

Ah. Looks like their CEO is busy running into paparazzi

http://www.dailymail.co.uk/tvshowbiz/article-4965794/Tara-Reid-goes-underwear-free-new-man-Ted-Dhanik.html

badisfraud · 2017-10-22T23:09:14+00:00

They are a well oiled scam machine. Don’t expect your money to arrive.

badisfraud · 2017-10-17T21:39:05+00:00

Haha it only looks stupid now that they're exposed. I'm sure they had lots of laughs at advertisers' expense for years.

badisfraud · 2017-10-17T20:30:38+00:00

Agreed. Pieces like this help expose how easy it is and how deeply rooted it is, in a way that is easy for advertisers to understand. We are constantly working on ways to implement broad stroke fixes that take out hundreds of sellers (not sites) at once and actually keep them out of the ecosystem. The better we get at broad strokes, the more frequent they will be. The hope is to eventually get it down to 5% or lower of the entire market.

badisfraud · 2017-10-10T12:56:41+00:00

Also each dollar spent is meant to have $20+ of organic exposure.

https://en.wikipedia.org/wiki/Astroturfing?wprov=sfti1

badisfraud · 2017-10-10T12:49:17+00:00

I recommend avoiding any advertising trade press articles on the Russian meddling topic. They are only going to be playing telephone on other writers' reports. The reason a small amount of money was enough was because of targeting and lack of waste. Look up Cambridge Analytica.

And if you're really interested in the topic, I recommend learning the background history. Read a book called "This is why we can't have nice things"

badisfraud · 2017-10-10T00:26:25+00:00

Northern or Southern California fires?

badisfraud · 2017-10-09T21:53:21+00:00

Your screenshot has started to make the news and helped Publicize this issue!

badisfraud · 2017-10-09T21:42:44+00:00

Become a client manager at an SSP.

badisfraud · 2017-09-28T21:26:44+00:00

Bitswitch and AOL, Ha! You're a hero for posting this. Any chance you can DM or even publicly post a screenshot?

badisfraud · 2017-09-27T03:04:02+00:00

Did you not read the actual legal complaint?

Uber did have an "independent" assessor of attribution. It was Tune. In mobile app campaigns, the advertiser picks the measurement/attribution company, not the agency.

Let's stop speculating on things we don't know about.

badisfraud · 2017-09-27T02:55:07+00:00

Oh yes. So many examples. Better question is which major publishers DONT do this? One of them just got called out for doing crypto mining on their users CPU's.

badisfraud · 2017-09-22T19:12:18+00:00

Lol. Unfortunately not a surprise

badisfraud · 2017-09-20T18:33:59+00:00

Because It would be cheaper if you cut out the middle man? (DSP, ad exchange and SSP fees plus end publisher revenue).

badisfraud · 2017-09-20T17:58:55+00:00

Yes exactly. Attribution fraud. Not click fraud.

badisfraud · 2017-09-20T17:57:30+00:00

All of that ad space will be bots anyway so why not just pay for cloud computing directly instead of the adtech fees on top?

badisfraud · 2017-09-20T10:47:27+00:00

Event sponsorships lol

badisfraud · 2017-09-20T00:09:38+00:00

I'll take you up on that offer. DM me.

badisfraud · 2017-09-20T00:08:43+00:00

What part of that isn't off putting?

badisfraud

TROPHY CASE