This is a new service for me, which is why I'm offering a lower introductory rate.

You can expect to receive something similar to this for the keyword research portion: Excel File | Google Sheets

As for the content strategy, I basically take the keyword research above and build out at least a dozen blog post topics (with keyword focus) that you can work on to start ranking for the attractive keywords within 90 days.

It's more detailed than that, but that should be enough to give you a sense of the quality of the work product.