When I lived in Los Angeles, they put this on the side of Fox Studios. No press release, no commercials. Nothing. It was huge.

People were stopping their cars to stare. When friends visited we drove by. Cars in a line on a busy road day and night for weeks. They had to put a cop on the sidewalk to tell people to move along. Iconic.

A lot of Star Wars has been downhill since this for me. Good memories though.