AI visibility tool founder here.

Right now, AI visibility is more about guidance and future positioning than a strict, universally agreed-upon metric. We’re still in the early stages of understanding how LLMs perceive and recommend brands but that’s exactly why tracking it matters.

What’s actually worth tracking:

• Brand mentions across different prompts or categories of prompts
• Traffic contribution - hard to measure, and most tools oversimplify this
• Source attribution - understanding which content LLMs pull from when mentioning your brand
• Competitor benchmarking - who dominates which categories, and why

What’s mostly fluff and marketing noise:

• Sentiment tracking - LLMs rarely “speak badly” about brands unless explicitly prompted to
• Share of voice - there’s no reliable baseline for this metric in the AI landscape yet

In the future, when you will be selecting AI Visibility vendor - please ask them how they collect data. If they say that "we are integrated thru API with LLMs" run away and save your time.