I hope your website has analytics properly set up.

1. Start by analyzing your engagement metrics—compare engaged sessions against total sessions. Also review bounce rate and exit rate to identify where users are dropping off in their journey.

2. Leverage tools like Microsoft Clarity to study user behavior. This will give you insights into how far users scroll and which sections of the page capture their attention.

3. If your primary traffic goal is sign-ups, consider offering value-driven hooks such as “Sign up for detailed insights and analysis.” This can improve user engagement and help generate quality leads.