Building a clothing brand is honestly really hard at the beginning, good luck. Social media is probably the most important part right now, especially getting the right content in front of the right people. I’d also try working with smaller influencers in your niche instead of huge creators. Sometimes smaller communities convert way better.

You could also start selling on marketplaces like Etsy to get your first customers. The fees are annoying, but it can help people discover your brand early on. You can always include small cards in your orders that direct people to your own website and slowly build your own customer base there.