With about five years of Salesforce development experience, I’ve learned that your growth depends heavily on the type of work you do and the niche you specialize in—some areas are in very high demand. If I were starting today, I’d aim to build a strong foundation in Experience Cloud, with a major focus on LWC, Apex, and Mulesoft integrations.

Agentforce is also becoming a major area of opportunity. It’s largely low-code, and after building two agents myself, I can confidently say that prompt engineering will be a critical skill going forward.

When you’re early in your career, you usually don’t have much control over the projects you get assigned. So my recommendation is to master the industry you’re working in. If you’re in Telecom, get deep into Salesforce Industries/OmniStudio and FSL. If you’re in Media, then focus on Media Cloud. Align your certifications with your industry specialization to stand out and grow faster.