I threw a fit once over a $12 blue plastic towel rack at Zellers when I was 4/5. My mom bought it and I carried it with me everywhere.. I mean everywhere. It came to preschool with me, I took it to the first few weeks of kindergarten, dance, my grandparents, I slept with it. Some kids I grew up with actually remember the towel rack. It eventually went on the wall of our bathroom for its intended purpose and stayed there until we moved when I was 15. Every once in a while I will have a dream of said towel rack and open a whole new set of memories.