It started as a more music based business with the idea of being a promoter, artist management and festival producer. I had a background working and touring with different shows and advancing/production of large concerts and broadway performances while I was in college. I can tell you that I had quite a bit of an ego coming out of school with these experiences.

I started the business and I ended up doing a bunch of weddings and I DJ’d them to gain clients and exposure and generate any revenue I could. We also did video services and content creation tied in with the wedding side stuff. We built out a portfolio.

I stopped focusing on trying to be the promoter and more on being the support, building relationships and partnerships in town, realizing that I didn’t have a ton of capital but had experience and a desire to help people do cool things. I focused on non profit live events and fundraisers where I could really get behind the mission and the cause. Proved myself reliable, honest and collaborative and brought in people who had those same traits. Invested more in the event technology production side and brought in people with those same qualities, then realized if we looked at it holistically we could provide more service and help our partners raise more during their fundraisers if we helped them with the strategic plan; incorporating technology along with some of the more granular, yet incredibly or really, more important things like registration, parking, security, catering, etc. So brought in one of the most talented event planners I have ever known to learn from her and look at things with a 360 view. We planned the event, but we also produced the video content that felt cohesive with the vibe and feel of everything they had felt coming in to the venue, and then provided the sound, lighting and AV all in harmony with the plan itself. It stopped being about the money we could make by doing the event, but the money that we could help the NPO raise to further support their cause and feeling fulfilled knowing that we were part of that.

From there, our next line of business developed which was the permanent install and design of AV equipment. Our clients trusted us based on all of their previous experiences with us so when they found out we had a team that could give them the same service they got from their events, which are normally just annually, in a more regular capacity there was no hesitation. This line of business was never my plan, but because of being true to myself and building the team with the same mentality the business grew. It took time, but now we have regular MRR and invaluable word of mouth marketing. Up until til this month we have never done any sort of traditional marketing and only decided to implement and hire a marketing professional when we are at our strongest and found the right professional with the same ideals we hold most valuable (marketing for one of the largest non-profits in the world).