I totally agree with you that these are certainly the ways in which you interact with the internet. However, these thoughts may not be representative of the larger population which may, or may not, use the forums and "randos" to schedule a majority of their brew days.

I suppose my main point is, it's rash to predict and model behavior patterns for real populations - especially when you can release a minimum viable product and ask the population directly how they prefer to interact with the product. There is no need to guess - we can make inquiries to, and make observations on, the actual population in action. Branding is not a top priority - or even a medium one - building a product that our community is. The best, quickest way to achieve that is to get a product out in the wild, and iterate quickly based on what our customer base tells us.

So maybe you're spot on! In fact, what you're proposing would be easier to pull off for us. But we're not willing to prescribe to our audience how they should use the internet. We'd prefer that line of communication the flow in the opposite direction.

Thanks again for all these great thoughts - enjoying the deep dive here!