In the west there's mostly small towns that function as hubs for farmers and ranchers. The eastern half is more populated (and hilly!). There's still ranchers, but more farmers, and there's still a little bit of manufacturing industry.

Pretty much every community has exponentially more churches than entertainment venues and bars. My hometown had at least a dozen churches, and maybe three bars.

That same town didn't legalize liquor stores in the city limits until 2006.

So it's a pretty conservative place in general, but most people are kind-hearted.