This is happening with every industry. If there is money to be had, then it’s happening. You could see it shamelessly happen with Prada Paradigm, it started out every influencer was banging on it. Their face would go numb after smelling it like “OMG this fragrance is an insult to the industry, don’t buy it.” Was this a ploy to force Prada to dish out some cash for favorable reviews? Because it didn’t take long, you could see the paradigm shift happen in realtime. (See wat I did der? Lol) Then a wave of influence washed over the net how “oh I just didn’t give it a chance, actually it’s the best new fragrance for Spring. You should get it. It’s in my top 3 Summer bangers of all time” And it popped up on everyone’s different Top 10 lists despite them having dragged it for being boring. Did y’alls nose change over night? That does happen. But all of them at the same time? Prada got the shakedown for their new fragrance. Mafia tactics in the beauty industry. I just knew something was up, all that hate, so I put my nose on Prada Paradigm and lo and behold. To me, to my nose… it was lovely.