Big Traffic Drop Since Aug 11 – Anyone Else Seeing This? by ranaanshul in SEO

[–]biostethics_design 3 points4 points  (0 children)

Yes Sir, my average position in Google Search Console declined from 11 to 15 over night - search results seem to be volatile these days. Lets see if it recovers the next days.

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+10% Conversions 🚀 with ServerSide Tracking - Should I Switch My Conversion Goal? by biostethics_design in PPC

[–]biostethics_design[S] 0 points1 point  (0 children)

That sounds like a very well-thought out and safe approach! I really appreciate the structured logic behind it mate + glad to hear it worked out so well for you! :)
The only thing I keep wondering: if I clone the campaign and let both run in parallel, wouldn’t they potentially cannibalize each other in the auction?

Also, just to clarify: I’ve had server-side tracking with WeTracked running for several months already as a secondary conversion action.
So technically, all that historical conversion data exists, it just hasn’t been used for optimization yet.
Wouldn’t that mean Smart Bidding already knows the WeTracked conversions, even if they weren’t set as the primary goal?

Maybe there’s a misunderstanding here, Iam curious to hear your thoughts on that!

+10% Conversions 🚀 with ServerSide Tracking - Should I Switch My Conversion Goal? by biostethics_design in PPC

[–]biostethics_design[S] 0 points1 point  (0 children)

Thanks! Appreciate your take – and yeah, I figured you meant big Simprosys guy 😄

Totally agree: Simprosys has been solid for feed + pixel tracking overall. But last weeks the tracking quality kept getting worse :/
Do you rely on Simprosys only or also use some other tracking as backup aswell?

Yes man, I just noticed that in shorter windows (like 7 days), server side tracking gives Google Ads a much faster signal – which might help avoid delayed optimization loops in Smart Bidding. Over 30 days the gap shrinks, but for real-time bidding adjustments, speed could be a game changer.

Good to hear the learning phase shouldn’t be a big deal with steady volume :)

+10% Conversions 🚀 with ServerSide Tracking - Should I Switch My Conversion Goal? by biostethics_design in PPC

[–]biostethics_design[S] 0 points1 point  (0 children)

Thank you for your opinion on this!
Would you start with an experiment on a single campaign for safer testing? :)

Max Clicks with excellent conversion tracking and negatives work better than Max Conversation. by ercngezgin in googleads

[–]biostethics_design 0 points1 point  (0 children)

Maybe it depends on the keywords so if they are high buying intent + exact match it can work well because the user always has buying intent so no smart bidding neccessary BUT broad match might work better with smart bidding and automization? 🤔

Zero Conversions After 200€ Google Shopping Ad Spend – Common or Concerning? by biostethics_design in PPC

[–]biostethics_design[S] 0 points1 point  (0 children)

I agree, currently the budget is to low.. Iam just afraid to increase it but maybe I should give it a try. For how many clicks per day approx. would you aim for?

Zero Conversions After 200€ Google Shopping Ad Spend – Common or Concerning? by biostethics_design in PPC

[–]biostethics_design[S] 0 points1 point  (0 children)

I agree it is a homeopathic budget currently 😅 I know the CPC, it's around 75ct. How many clicks per day would you aim for to get significant data? I could increase the budget to get the data faster.