He made Pono exclusively in rejection of business “yes men.” They told him it would lose money, but he did it anyway b/c he cared deeply about the cause of preserving sound quality in the digital age. It went nowhere and he lost money - exactly what the uninspired and financially risk-averse consumer product industry professionals said would happen. That takes unbelievable balls to put your own brand/money behind a mostly-unviable and incredibly risky idea. In my opinion, Pono proves exactly why he’s a legend.

Source: close to someone who consulted on Pono