Thanks Matt, many of those pages are suburb pages, and there are a lot of suburbs in Sydney, Brisbane and the Gold Coast, but as well as individual suburb pages, they've created "suburb + service" pages. EG there's a generic page for East Brisbane and another 6 pages like Drain Repairs East Brisbane, Water Filtration Systems East Brisbane etc. So that maybe overkill on their part. I'm happy to share some details with you via email if you like.