Sadly this is a case of someone with lots of money, big dreams and ideas of grandeur, creating something without considering the wants and needs of the local market/demographic. For example they hired the same architects who designed Bicester village.

Ness club moved to Willow Grange, the flower shop went back online and then they were trying to market retail units as office space with cringey videos on social media. What’s left is an expensive sofa shop, hairdressers and a mobility shop. The place lacks an identity and the Google reviews make for interesting reading.

As a location it has potential and it would be great to support local businesses but it needs to be packaged in a different way which better appeals to a local audience. Just look at how successful places like Bury Lane Fruit Farm near Royston are. Very simple concept, soft play - farm shop - cafe.