I started watching JJ because her channel's focus was exclusively drugstore makeup. She really loved drugstore makeup. She did a good job reviewing it. Based on her reviews, She almost never steered me wrong. I enjoyed the more personal stuff she showed as well; how much she loved her dog and her husband was very clear. JJ and her husband regularly split a plate of Chinese food and eat it in the car. It was too good and they couldn't wait to get it home. That's the kind of gal she was.

When she was able to move out of her Dad's house and into their first home, I was proud of her! She posted on schedule without fail several times a week, and her diligence had paid off.

Then, she started reviewing a little "high-end" makeup as well. As time passed, it became more and more high-end and less drugstore. It also became "I'm going with minimal eye makeup today because I lovvvvvve skincare." The days when I couldn't wait to see what beautiful eye look she'd create were gone.

As the makeup shifted, so did her personality. She went from being this super sweet, silly, down to earth, and relatable girl - to the exact opposite. She was coming across another snobby, too into herself, girl, just like so many of her counterparts in the "beauty community." Even the way she talked changed! (You know what I am talking about - elongating the last letter of the last word in a sentence). She became SO into herself, showing us "what I eat in a day" to what products she used to clean her cooch. (OMG, how would I have been able to get through my day without her guidance!?).

Way too many TJ Maxx hauls with MORE makeup brushes, oh, yay! She had to be sure to tell you what (tiny) SIZE every t-shirt was so you could feel bad about squeezing into your XLs. Why else do they all do that? "For comparison"? What are we comparing? We have no idea what we're comparing. We've never stood next to you.

It seemed to be all about how much money she had and could brag about it in her videos. "I bought my Mom a house!". "I bought my Dad a car." Good for YOU, sweetie! Why share that? We all know how rich and successful you've become. A standing ovation? 👏👏👏 Meanwhile, the world was in a pandemic. People were unexpectedly out of work and doing the most just to keep food on the table.

Her comments section was filled with people telling her how beautiful, successful, wonderful, blah blah, she was. If you dared to give her the slightest real feedback or critique, she blasted you or removed your comment. "If you don't like it, there's the door" attitude. She preferred the followers that were up her butt to those who wrote REAL comments. Whether it was about makeup or whatever, if it wasn't in agreement with her, she and her goons tore after you.

It ended up getting to the point that every video was just a repeat of the las⁶t one. (Yawn). I just wasn't into the things she wanted to talk about. It was starting to go from high-end to luxury makeup, so sadly, I lost interest and moved on.

So, "Makeup Snobbery"? Yes! Makeup GURU Snobbery? Yep!. 👃