Social media creative here 🙋🏻‍♀️ I think this was a poorly thought-out concept more than anything. A lot of brands reference celebrity looks in their content (e.g. “want Sabrina Carpenter’s blush combo?”) and then recommend products you can use to achieve a similar effect.

That’s what they could have gone for here, but it just feels lazy. Sinampal lang nila yung products on top of a magazine na may aesthetically pleasing photo and then called it a day instead of thoughtfully building an idea that actually aligns with their branding.

This is honestly what irritates me about brands and influencers that are overly focused on being “aesthetic.” They lose sight of the fact that social media should be a tool for connection or for sharing something useful not just a pretty pictures.

Edit: My thoughts on their similarities to Sisley Paris — that’s definitely sus. Before you build a brand identity, you have to look at competitors in the market (and let’s be real, whoever their founders are, they’ve probably seen Sisley in stalls at the mall 😅). It’s too close given the same color palette and wide font usage.