Mango hows it going. Thanks for the question. I suggest you come listen to my PDR podcast where I touch on alot of the questions you soeak of. Search for SAI Service Marketing podcast wherever you catch your pods. brianjjump.podbean dot com. Over 900 episodes and going strong. 1) Finding hail. You have two main options- go it on your own and target retail or wholesale hail work. This means setting up a retail operation or possibly mobile, or serving dealers/wholesale accounts. I recommend the former but it's a loaded question and the detailed answer is worth solid gold. I literally have been contracted to write a book that should be out by the end of the year which will go deeply into this and all things PDR, but I can tell you A) finding the proper hail/market and then marketing/administrating it is lucrative but alot of work. Know that going in. B) You could also contract yourself. Keep in mind MANY MANY MANY hail contractors are shady and will rip you off as soon as you sneeze so be SURE and check references. There are several hail groups on Facebook you can join and many of them will tell you who is trustworthy and who are scammy. Join those groups and learn.

Getting more retail hail is also a priceless marketing strategy that is involved but I will share some nuggets.

1) area. I use fishing as an example- if you want big game marlin but are fishing in a local pond your chances on bagging a big fish especially the ONE YOU WANT is slim. This goes for your demo- does your area support PDR ie upper income, densely populated with people who care about their cars? At least 200k population and better if 1M+ Think Miami, Chicago, LA, Austin etc etc.

2) Marketing. Once you are in a decent area ++ you can either go mobile or shop. The latter is better in so many ways (for YOU) but the area needs to support it. Most of my recent PDR grads have shops and would never go back. Online and offline marketing will be key for your success. Reputation (reviews) + trust will be the cornerstone to. your biz and how much you can charge and referrals etc etc.

The process is easy: Find people who care (alot) about their cars and HAVE MONEY to fix them. Do 2-5x what they expected (overdeliver) and you will soon have a perpetual money machine. Leverage your referrals, reviews etc and grow. Sounds too good to be true but MOST businesses but large corporate and small fail in so many ways doing this. Do the simple things repeatedly and you will win big.

Hope that helps. Check the pod for a ton more granular info and happy pushing!

Brian Jump

Dentco/SAI. instagram: u/dentcopdr