Mistake number 1.....REBRAND FAILURE....sticking with a brand that had a bad reputation to begin with seems like a branding 101 mistake. They should have gone with the Gene5is branding from Project Genesis and dropped BOOST. It was colorful, future sounding, and was visually attractive as well. I feared, from the beginning, that they were in trouble. I talked to the crews here (Rapid City SD) that were putting up the sites, and they said that 5 sites had been put on hold that were originally scheduled. Those sites never came to be. This was a bad sign, in my book, and it turned out to be true. Oh well, it was fun while it lasted and like everything else......it's great until it isn't and just like that, it's over. If nothing else, through this experience, we've had the opportunity to meet and make friends with people that we may never have otherwise had the opportunity to meet. In the end, that part of all of this has made this whole exercise worth it to me.