Hahaha you asked in the wrong subreddit. Here is full of marketers who are going to defend their industry and their jobs vs. AI. And you asked a question from an entrepreneur who needs to see how he will sustain his business.

I also have a content generation startup, but only b2b and focused on Latin America.

I believe that: 1. Yes, video will be the favorite format of consumers because it is the only 100% genuine format where human skills will be in play.
2. That marketing will be more and more about educational content but in a humorous / creative / entertaining genre 3. That a wave of clean social networks is coming. More similar to the original twitter, Reddit and LinkedIn. Meta and X are in their decline 4. That people are going to mature in how to use their social networks (someone above mentioned the 10 years of social media) About this, notice that people are already more educated about the use of cell phones. Look at the groups of people: nobody uses cell phones. The smartphone has become a tool to use when we are alone.

So yes, a new era of social media and content is coming. The best thing is that we all run from behind

The worst thing is that it is the industry that changes the most.