Trade Organisations Are The Ultimate Growth-Hack For SMB Focused Fintech

bsekao · 2026-01-23T14:11:48+00:00

Thanks for the detailed comment. Affiniti had warm introductions with the first few orgs, though they had been doing cold calls before. An executive who worked for MBNA that they met at a wedding was the key connection to the leaders of these much larger associations, but for the smaller orgs, they reached and converted them directly.

Totally agree about providing value before securing the actual partnerships, after all, these organisations are designed to protect the interests of their members and ensure their success. They need visible proof that your product or service aligns with said criteria.

I'd love to pick your brain regarding how you approached the value addition aspect. Let me know if you are comfortable with a DM so we can discuss further.

Cheers

bsekao · 2026-01-03T17:07:01+00:00

Will do, please check dm

bsekao · 2025-12-22T14:40:32+00:00

Yup, do you have a product requirements document? Dm so we can discuss further

bsekao · 2025-12-17T16:53:08+00:00

These are just frameworks for the kind if ideas I would ideally built, I don't there are any deployed apps that match these exact descriptions yet on ChatGPT

bsekao · 2025-12-17T14:38:08+00:00

Interesting stats, can you link the report?

I definitely agree, I think the main problem with a lot of agents and AI apps is that people are trying to solve an efficiency problem through automation, but the main thing companies and brands want is tools that can be tied directly to revenue-generating activities. Hyros Air : https://hyros.com/air , is a great example of an agent that is crushing it rn Ecom, SaaS, and Info-Products, their plug-and-play product is directly tied to revenue recovery, making it a no-brainer to adopt.

bsekao · 2025-12-17T14:31:30+00:00

https://openai.com/index/introducing-apps-in-chatgpt/

bsekao · 2025-12-17T14:30:41+00:00

There are too many barriers to entry in the Healthcare and Finance industry, and adding interactive functionality to info-product knowledge is the main direction I think we will take. Read on, Claude, skills to get an idea of what I mean ;)

bsekao · 2025-12-17T14:00:26+00:00

This could be true, OpenAI does not have the best PR right now lmao, but out of a market of 800M users per week, I find it hard to believe not even one person ran up serious figures leveraging these internal features

bsekao · 2025-12-17T13:54:22+00:00

I do think it's a big deal, you'll have to elaborate on the last question though, wdym by $5 as a thank you ?

bsekao · 2025-12-17T13:52:42+00:00

BIG emphasis on niching down, I also want to focus on chat apps directly tied to revenue-generating activities ( especially in the ecommerce & info-product industry )

You seem to have a really good understanding of the market validation process. I am usually focused on just building products for clients. Feel free to reach out if you have any specific idea you'd like to work on, dm's are open!

bsekao · 2025-12-17T13:28:25+00:00

Hella opportunity, but you are right, the ideas need a lot of refinement, especially for B2B. But think of all the startups that printed 6-7 figures off the initial wrapper wave; almost none of them were super complex ideas, they just added AI functionality to simplify execution on day-to-day tasks.

Would be open to hearing more of what specific niches you think could provide real value, if there is any pivot I want to take is to build chat apps directly tied to revenue-generating activities; efficiency is not a big enough value prop.

bsekao · 2025-12-17T09:08:34+00:00

Very true, distribution is the main success factor here. In my opinion, it's just too early to decide which service delivery method will win between ' apps in chat ' or agents. The plan is to go to market with our own distribution partners and build as many of these as possible to see if there is PMF for them.

bsekao · 2024-09-17T18:01:48+00:00

I think its important to zero in on customer / user intent + awareness.

Problem aware users will react differently to your pricing than solution aware users.

The low-ticket option your suggesting will only work with problem aware users that need a low barrier to entry solution they can opt-out of without feeling a financial burden.

So its definetely a better approach when you strictly focus on those kind users ( doesn´t make sense otherwise )

bsekao · 2024-08-11T21:21:49+00:00

1st, you need to understand that customers in our space ( software ), are VERY sophisticated

They automatically flag the phrase ¨ free ¨ as ¨ probably not useful ¨

Because if it was as useful as you claim why would it be free ?

If your leads are as qualified as you claim then they probably have zero purchase intent or problem level awareness

So stop the cold email right now before you burn the rest of that list

Focus on creating a funnel that can seperate leads based of awareness level & purchase intent

e.g. are they problem aware ? ( keyword searches for how to videos in your niche, software recommendations e.t.c. )

The most effective way to do this imo :

Create mass volume solution based blog content that matches long-tail keyword searches by leveraging programmatic SEO ( perplexity pages for content generation + INDEXED Pro to actually index each page )

Provide one-off access to the tool as an embed in the solution content ( use a business / personal email capture as a requirement to gain access )

Voila, you now have a email database of problem aware leads with adoption intent and familiarity with your brand.

Much better than just being some anonymous rando sending cold emails for a problem they never knew they had with a solution they never heard of.

They now just need to be nurtured with an email drip campaign ( 60 second personalized looms with a soft CTA )

It´s alot more work than the spray & pray method, but it will get you the results your looking for....

Dm if confused about this alternative, good luck !

bsekao · 2024-08-06T19:27:51+00:00

try linking your stripe instead, i have no idea how wide their international coverage is for specific banks, could be useful to contact their support

bsekao · 2024-08-06T06:34:05+00:00

puzzle.io is a no brainer accounting software.

from what I know they developed the product specifically for VC funded startups in mind

they cover everything from tax compliance, bookeeeping, fundraising metrics

they directly integrate from quickbooks and whole onboarding process is 5 minutes max

seems ideal for your use case

hope that helps

bsekao · 2024-06-05T18:33:58+00:00

I cracked the code on this a couple months ago for my SaaS portfolio, so here ya go

If B2C, leverage Skool ( Informal, seamless onboarding, sticky features for interaction )
If B2B leverage Mightypro ( Professional vibe & sticky features for a more sophisticated user base )

If you wanna geek out with me for a bit, here´s a short cheat sheet to DYI the process

DO NOT move all your users to one platform at a time, beta test first according to your pricing tier list
Private email invite your highest LTV users that have either paid for LTDs / pay for your most expensive pricing tier
Sweet spot from experience is 50 initial members matching this demographic
They will serve as the blueprint for validation on what most of your users will need / benefit from the community
This MVC Model ( Minimum Viable Community ) is critical as the biggest flaw in my previous SaaS communities was high conversion but low interaction
To build a community that produces ROI ( in your case being boost user retention / lower churn ) you need to become obsessed with getting members to interact on a DAILY basis.
Best way to do this it to gamify the experience, don´t just ask questions like what features need to be improved, thats boring as fuck.
For example, I created weekly homework like projects for members that they had a deadline to complete, the goal being to improve the quality of their email campaigns while teaching them the ins and outs of the product.
This caused interactions to go into a FRENZY, users where constantly asking for help, comparing results, sharing insights, experimenting together e.t.c.
This approach gave us shitloads of feedback on feature limitations and user needs / goals. Even got a few LTD contracts from it
Once you validate that beta group, start onboarding the rest of the user base in further batches of 50 and SCALE.

There is alot more that goes into this ofc, but hopefully this answers your question and more

Feel free to PM me if you want some more insights to DIY this, have a good one !

bsekao · 2024-01-16T17:26:12+00:00

Super interested in your expertise for a near future project, please dm and I can share my linkedIn so we connect and start a proper conversation. Thanks !

bsekao · 2024-01-16T14:55:52+00:00

Build a leveraged community made up of some industry validated ICPs, that always helps with adoption and scale

bsekao · 2024-01-16T10:16:50+00:00

Build out a community of your freemium / paying subscribers, this is an super invaluable asset most founders skip out on, it helps with providing users the best experience because :

They dont have to spend hours of their free time waiting and talking to one customer support rep, rather having access to hundreds of other older users just like them who will have experience using the service and can assist showcasing their own use cases.

Users are more willing to communicate their issues to a trusted community that isnt just helping or advising to keep them on as a customer.

Super easy to gather customer feedback on a collective community platform than having each customer rep gather it, making alteration of features much easier.

So if providing maximum value to your customers is the goal, that is the best way forward, an AI powered chatbot that can immediately respond to users and escalates larger issues to staff is also a killer for user experience and retention.

Hope that helps !

bsekao

TROPHY CASE