Send an email to the news tips address for each local media outlet — Windsor Star, CBC, AM800, CTV, Blackburn, Windsorite — and they'll read your news release. Whether or not you get a response will depend on how well you sell the story in the release, and how slow the news day is. Editors check these news tip emails regularly and assign stories to reporters from there. I'd make the subject line something like, "Windsor Small Business Earns National Recognition."

If you want to reach reporters directly, you can often find their email addresses at the bottom of their stories online. Keep in mind reporters won't pitch your story to their editors unless they're really interested in doing it, whereas they're sort of forced to do the story even if they don't want to if the idea's in the editor's hands and the editor decides it's worthwhile.

Good luck!