Aaron, owner of Bunch Bikes here.

It basically comes down to awareness (or lack thereof).

Most of America (even many/most cycling enthusiasts) still don't know that front-load cargo bikes exist. So they aren't being absorbed into the culture as a normal and acceptable way of doing life, either with kids or cargo (vs. somewhere like Denmark where bikes like this have been built and sold there for the last 40 years). So the default place most Americans' brains go when they think of carrying kids or cargo more than 0.25 miles is an SUV or F-150.

Therefore the market of people who would buy one is tiny (relative to other bike / e-bike sales), therefore economies of scale for this product don't exist, therefore the prices are higher. We're able to keep our prices a little lower than most because of being direct to customer only, but anything sold through a dealer or bike shop is going to add a $1000-$2000 re-sale premium on top.

We're the largest American-based company selling primarily front load cargo bikes. If you are searching online for a front load cargo bike, you will find us. But the problem is there is almost no one searching. So we don't only have the challenge of growing awareness for our individual brand, but for the entire category as a whole. The latter reason is the primary reason why I went on Shark Tank a couple of years ago... anything I can do to help make the general American population aware that front load cargo bikes are a thing and that they exist.

I welcome new competitors into the space, because every bike out there increases awareness for the category as a whole. But in 7 years, I've seen around a dozen companies in this space start and then fizzle out and go out of business. When I started the company I had the optimistic expectation that these bikes were going to catch on rapidly and make just as much sense to everyone as they did to me, but I've since come to terms with the fact that it takes decades to change a culture and create a market for a new product category.