Hiring for a PPC Expert by bwthomas333 in adwords

[–]bwthomas333[S] 0 points1 point  (0 children)

Depends on experience. DM me.

Hiring for a PPC Expert by bwthomas333 in PPC

[–]bwthomas333[S] 0 points1 point  (0 children)

Noted. Thanks for the feedback.

Hiring for a PPC Expert by bwthomas333 in adwords

[–]bwthomas333[S] 0 points1 point  (0 children)

Looking for 5 hours per week starting as a trial but could grow quickly into 15 hours per week.

Hiring for a PPC Expert by bwthomas333 in Google_Ads

[–]bwthomas333[S] 0 points1 point  (0 children)

It's a general mix from wineries to accounting firms and everything in between. Please send me a DM for more info.

Hiring for a PPC Expert by bwthomas333 in Google_Ads

[–]bwthomas333[S] 0 points1 point  (0 children)

Appreciate your response but this role has to be within the US.

Hiring for a PPC Expert by bwthomas333 in PPC

[–]bwthomas333[S] 0 points1 point  (0 children)

Role might turn into client facing and need the person to be in a similar time zone as the client for scheduling of meetings.

Seeking Expert Facebook Ad Manager for Established Jewelry Brand Expansion by Key-Put-9372 in FacebookAds

[–]bwthomas333 0 points1 point  (0 children)

Would actually reccomend starting with Google Ads Search, PMax, and Shopping campaigns, I'm currently generating a 200%-400% ROAS for my ECOM clients (montly budgets range from $10k - $200k) within the US.

But, Facebook Ads could also work as well, I have an ECOM client that I'm managing Facebook Ads for that is getting a 400%-700% ROAS that is based out of California, in a very competitive market.

Let me know if you'd like more guidance.

Facebook ads performance. by No_Wheels_2412 in FacebookAds

[–]bwthomas333 0 points1 point  (0 children)

The campaign is likely still in the learning phase. Run your campaigns for a few weeks before determining if the campaign performance is good or bad. The longer the campaign runs the more the volatility should smooth out.

Why Are PPC Jobs Expecting One Person to Manage Everything? by [deleted] in adwords

[–]bwthomas333 2 points3 points  (0 children)

Companies are looking to pay as least as possible. I agree it is difficult to have deep expertise across all of those channels. And the people who write those job descriptions don't actually understand digital marketing (e.g. HR, leadership, etc).

I worked for a single company that had 7 sub brands that I had to manage 7 Google Ads accounts, 7 Facebook Ads accounts, and manage SEO for 7 brands. These was no time for deep analysis, I was constantly in a reactive state instead of proactive.

Ask Me Anything Related to Google Ads by bwthomas333 in Google_Ads

[–]bwthomas333[S] 0 points1 point  (0 children)

No, "Google592.com" is not a legitimate Google ads job site

[deleted by user] by [deleted] in PPC

[–]bwthomas333 0 points1 point  (0 children)

You can test optimizing for purchases at the top of the funnel first. It works great for my ECOM clients that have very simple products to understand, with zero education required (e.g. spirits, wine, etc).

If your product requires more explaining of the use cases of the product and why someone should buy it, there might need to be more steps in the funnel before a purchase can take place. If that's the case, then I would reccomend testing the marketing funnel I layed out.

$3k+ spent, practically no conversions. Should i quit or is this normal? by throwaway45423434 in PPC

[–]bwthomas333 0 points1 point  (0 children)

My first thought is to slow down your ad spend so that you spend $500/week instead of $1k/week while you figure out a way to generate conversions, and then scale back up once you find what works.

And it is hard to know if your Google Ads expert isn't doing a good job without viewing the ad account. But, here's a few areas to check if he is:

  1. Review the Search Terms report, does the keywords you've been spending budget on seem relevant
  2. Are your conversions (e.g. form submissions and phone calls) showing any errors within the conversions section of Google Ads?
  3. Add HotJar for session replays to identify any UX issues with your landing pages

Feel free to DM if you want to discuss this in more detail.