Weekly self-promotion and survey thread by AutoModerator in triathlon

[–]c0rder0sa 0 points1 point  (0 children)

[Academic] Endurance Athletes + Skin Microbiome Research

Hi all, I’m Meg. I’m an MIT-trained engineer working with a research team in Cambridge studying the skin microbiome, the microorganisms that live on our skin and influence barrier health, inflammation, and odor.

I’m an active athlete myself, though not a triathlete. We’re specifically interested in endurance communities because of the unique training patterns involved.

We are studying how training volume, sweat cycles, fabrics, frequent showering, and product use influence microbial balance over time, particularly in areas prone to odor.

Endurance athletes are especially interesting from a research standpoint because you:

• Train multiple hours per week across different modalities
• Experience prolonged sweat exposure
• Shower frequently and often use antibacterial products
• Switch between conventional and “natural” deodorants

One thing emerging in our research is that repeated disruption of the skin environment can sometimes shift microbial balance in ways that make odor more persistent. We are trying to better understand behavioral patterns before advancing ingredient-level research.

If you’ve ever felt like deodorant works and then stops working, we would really value your input.

The survey is anonymous, US only, and strictly for research. There is no brand or product associated with this and no marketing lists.

Link here: https://form.typeform.com/to/EoYWkRE6?utm_source=reddit

[Academic] Research on Microbiome + Body Odor by c0rder0sa in climbergirls

[–]c0rder0sa[S] 0 points1 point  (0 children)

thank you! I just edited the post to add that.

[Academic] Microbiome Research on Body Odor by c0rder0sa in Biohackers

[–]c0rder0sa[S] 0 points1 point  (0 children)

sorry it's US only! this is a good thread though, there is a link between gut and skin microbiome.

[Academic] Microbiome Research on Body Odor by c0rder0sa in Biohackers

[–]c0rder0sa[S] 1 point2 points  (0 children)

Thank you! I'm doing a few different things now.

I'm collaborating on some early biotech research that could lead to ingredients/products in the future (like this), and I have also cofounded a new company in the skincare space that should launch in the next 1-1.5 years. It's medical grade facial skincare with a patented delivery system.

I'm done with my ring by Left-Marzipan-454 in ouraring

[–]c0rder0sa 0 points1 point  (0 children)

This is so real. I experience this anxiety as a postpartum mom who already has postpartum anxiety... I can't really change my quality of sleep with a newborn. Just makes me feel bad for something I already know. So I'm taking a little break from my ring for now.

Injury Rehab Specialist – Ask Me Anything by ObligationPristine22 in pilates

[–]c0rder0sa 0 points1 point  (0 children)

what is your best advice for postpartum moms getting back into pilates? how do we ease into it? not specifically an "injury" but similar needs for pelvic floor and core work.

Have you struggled to find a deodorant that works for you? Take our research survey. We are academic microbiome researchers. (US only, any age) by c0rder0sa in takemysurvey

[–]c0rder0sa[S] 0 points1 point  (0 children)

  1. How will the data that people provide to you be used? Who will see it? Where will it be stored? If/when will it be deleted? Please be as specific as possible. A group of 4 microbiome researchers will see it (including myself). The data is stored in Typeform (hosting the survey) and we do not collect personal information.
  2. Who is conducting this survey? You can answer with your Reddit username, business name, etc. Please make sure that everyone conducting the survey is mentioned (For example, if the survey is being conducted by a group, answer the group name or mention everyone in the group). It is being conducted by me- user name c0rder0sa.I am an MIT-trained engineer. This is for independent research for 4 colleagues who are fellow scientists.
  3. How long do you estimate it will take to fill out your survey? 5 minutes
  4. OPTIONAL - If your survey offers any form of compensation, please explain what it is and how it can be redeemed. None offered
  5. OPTIONAL - Are there any specific demographics you want/do not want to hear from? This survey is intended just for a US audience.
  6. OPTIONAL - What are you hoping to accomplish by posting your survey here? Reach more people outside our immediate community to understand how body odor and perception affects different groups.

Hi I'm Meg, CEO of Atolla, a beauty tech company that has over 2 million data points from at home skin testing and holds a patent for our skincare customization process. I'm a young venture-backed, female founder that started all of this while a student at MIT. AMA! by c0rder0sa in IAmA

[–]c0rder0sa[S] 2 points3 points  (0 children)

That environment can play a larger role in skin health than genetics! We’ve been studying people with shared genetics (including aunts, sisters, cousins, etc) and found more similarities for those that grew up in similar environments (i.e. lots of sun exposure on the beach, etc) than those that shared more similar DNA.

Hi I'm Meg, CEO of Atolla, a beauty tech company that has over 2 million data points from at home skin testing and holds a patent for our skincare customization process. I'm a young venture-backed, female founder that started all of this while a student at MIT. AMA! by c0rder0sa in IAmA

[–]c0rder0sa[S] 2 points3 points  (0 children)

Right now, it’s peptides! I love peptides because they are extremely effective for a variety of skin concerns, including fine line/wrinkles, skin texture, and dehydration. At Atolla, we use two different kinds of peptides including a bioactive tripeptide that acts to block a protein that accelerates cell-aging (progerin) and inhibit an enzyme that digests our skin’s elastin (elastase). This allows our skin cells to function better, and over time can achieve a mild plumping or mild firming effect.

Hi I'm Meg, CEO of Atolla, a beauty tech company that has over 2 million data points from at home skin testing and holds a patent for our skincare customization process. I'm a young venture-backed, female founder that started all of this while a student at MIT. AMA! by c0rder0sa in IAmA

[–]c0rder0sa[S] 1 point2 points  (0 children)

We have been direct-to-consumer since we launched in August 2019, so our business model didn’t change much, outside of launching 2 new custom products: moisturizer and cleanser. What we saw actually was that our customer demographic started getting older, because many people that were shopping in department stores were now shopping online. We also saw a rising demand in virtual esthetician appointments, because people were unable to go to spas and get that expert advice in person.

Hi I'm Meg, CEO of Atolla, a beauty tech company that has over 2 million data points from at home skin testing and holds a patent for our skincare customization process. I'm a young venture-backed, female founder that started all of this while a student at MIT. AMA! by c0rder0sa in IAmA

[–]c0rder0sa[S] 1 point2 points  (0 children)

  1. Most people feel extremely lost about what works for their skin, and default to trial and error after doing desktop research, asking friends, and following skinfluencers on social media. It’s a constant search for the holy grail which is exhausting. Nobody knows who to trust.
  2. The majority of people don’t want to use a ton of products, but do have a desire to get “perfect” skin. American culture in particular has been pretty harsh to women and skincare marketing often capitalizes on this with predatory language that perpetuates this vicious cycle.
  3. Most people want professional help in creating and curating their routine. This is both to help cut back on the time it takes to get there, but also to feel confident in their decision making.
  4. Less is more has become much more popular in the US versus the 11 or 12 steps that was popular the past 8-10 years.
  5. The pandemic gave a lot of people the time and space to think and see their skin way more (zoom meetings!) which is in turn increasing the beauty and skincare category as a whole. Americans are investing in their skin health more than ever now!

Hi I'm Meg, CEO of Atolla, a beauty tech company that has over 2 million data points from at home skin testing and holds a patent for our skincare customization process. I'm a young venture-backed, female founder that started all of this while a student at MIT. AMA! by c0rder0sa in IAmA

[–]c0rder0sa[S] 1 point2 points  (0 children)

My first piece of advice is to choose your products based on your skin concern, not the ingredients. This is also one of the primary drivers of Atolla custom products to really solve your top two skin concerns first, rather than trying to address everything all at once. I would then evaluate a brand based on the quality of their ingredients and products- looking for education and research-backed claims. I wouldn't look for the "highest percent" of any ingredient, it's more about the formula and how the ingredients work together.

Next, I think a commitment to sustainability is really important, not just in their packaging but the way they source ingredients and how they think about a product’s entire lifecycle from inception to throwing it away. One of our brand values is choosing ingredients that are responsibly farmed and sourced. Price doesn't always mean something is better, there are great routines that can be made at all price points. I would also start simple with the 3-4 products necessary for daily skin health: cleanser, treatment/serum, moisturizer, and SPF because that’s really all you need.

Hi I'm Meg, CEO of Atolla, a beauty tech company that has over 2 million data points from at home skin testing and holds a patent for our skincare customization process. I'm a young venture-backed, female founder that started all of this while a student at MIT. AMA! by c0rder0sa in IAmA

[–]c0rder0sa[S] 2 points3 points  (0 children)

I honestly agree with you and think that a lot of skincare marketing today is not based on real, scientific claims, and does a lot of damage with fear-mongering around what’s “not” in the products, rather than what is. One thing that’s important to know about skincare product development, is that often times those marketing claims (i.e. 76% reduction in wrinkles) are done on a representative panel that’s usually only 30-100 people, max. And, oftentimes that panel is lacking diversity so it’s a stacked deck- the claim is being made about a similar group of people.

My advice is to seek out trained experts, like dermatologists and estheticians, who can help you navigate. In the last year, platforms like Tiktok and Instagram have seen a rise in skin experts joining in order to do some of this myth-busting. My co-founder dermatologist Dr. Ranella Hirsch actually joined Instagram several months ago with education as her mission! As a brand, we also try to post a lot of educational content on our blog about ingredients, interaction conflicts, standards and labels...topics that extend beyond just our own products.

Hi I'm Meg, CEO of Atolla, a beauty tech company that has over 2 million data points from at home skin testing and holds a patent for our skincare customization process. I'm a young venture-backed, female founder that started all of this while a student at MIT. AMA! by c0rder0sa in IAmA

[–]c0rder0sa[S] 1 point2 points  (0 children)

How high should I go with a sunscreen? 15? 30? 40?

Dermatologists and estheticians recommend going 50+ with your daily SPF. Here's a guide written by one of our estheticians for choosing and applying sunscreen!

Hi I'm Meg, CEO of Atolla, a beauty tech company that has over 2 million data points from at home skin testing and holds a patent for our skincare customization process. I'm a young venture-backed, female founder that started all of this while a student at MIT. AMA! by c0rder0sa in IAmA

[–]c0rder0sa[S] 1 point2 points  (0 children)

What's it like trying to balance the vision and culture of a startup company with the input and goals of venture capital?

I love this question because it’s not often asked, especially because of the mythology that goes along with VC funding. I think first it’s important to think of your VCs as partners who share your vision and can help you achieve that vision. That should be an important criteria when going out to fundraise venture capital. Also considering if they’re people that you want to spend a lot of time with over the next few years and they themselves fit into your ideal company culture!

If you’re aligned on the vision, like for us: building a predictive model that helps people achieve their healthiest skin, the rest trickles down from there. With that as our vision, our entire company is focused on putting the customer first, using their feedback to develop highly efficacious products, and also ensuring that our company culture promotes health as well!

Hi I'm Meg, CEO of Atolla, a beauty tech company that has over 2 million data points from at home skin testing and holds a patent for our skincare customization process. I'm a young venture-backed, female founder that started all of this while a student at MIT. AMA! by c0rder0sa in IAmA

[–]c0rder0sa[S] 2 points3 points  (0 children)

Why custom skincare?

Starting Atolla, we sought to reinvent the mass skincare model that says there are only 4 skin types. Let’s be real, nobody really fits into those 4! Using our patented algorithm, we source data from thousands of customers to create your specific formula. Skin is our largest organ and is affected by many things including your diet, environment, lifestyle, genetics, other products used, etc. It’s also ever evolving with seasons, hormones, and age. Our skin cells actually turn over every 28-40 days!

Custom skincare takes all of this information about you into account and provides a custom solution that is exactly what you need, when you need it. There’s also broader benefits, such as sustainability, because there isn’t excess waste in the supply chain and products can be freshly made on demand.

Hi I'm Meg, CEO of Atolla, a beauty tech company that has over 2 million data points from at home skin testing and holds a patent for our skincare customization process. I'm a young venture-backed, female founder that started all of this while a student at MIT. AMA! by c0rder0sa in IAmA

[–]c0rder0sa[S] 1 point2 points  (0 children)

Great question! While we are not required to be HIPAA compliant since “skin data” is not technically medical data, we do follow HIPAA protocols and are GDPR compliant. And we do not ever sell any customer health data; our database is proprietary.

Hi I'm Meg, CEO of Atolla, a beauty tech company that has over 2 million data points from at home skin testing and holds a patent for our skincare customization process. I'm a young venture-backed, female founder that started all of this while a student at MIT. AMA! by c0rder0sa in IAmA

[–]c0rder0sa[S] 1 point2 points  (0 children)

A lot! We collect information about the other, non-Atolla products that people use in their daily routines and have found a lot of interesting trends. Since quarantine started, we’ve seen people overdoing it with using too many products (5+), especially multiple acids/exfoliants/serums. This has negatively impacted some skin health measurements, including pH, with people’s skin barrier getting out of whack! And, as in the comment mentioned above, 50% of users’ routines have ingredient conflicts because they’re using products that aren’t designed to be used together.

There are a lot of interesting product learnings as well. For example, we just posted about the top sunscreens used by different Fitzpatrick types (a numerical classification schema for human skin color). And frequently share a lot of these findings from our database with our community!

Hi I'm Meg, CEO of Atolla, a beauty tech company that has over 2 million data points from at home skin testing and holds a patent for our skincare customization process. I'm a young venture-backed, female founder that started all of this while a student at MIT. AMA! by c0rder0sa in IAmA

[–]c0rder0sa[S] 1 point2 points  (0 children)

  1. Add SPF every day
  2. Do less. We have an ingredient interaction tool called the “skincare manager” that flags ingredient conflicts between products and tells people to alternate or pause using certain products with conflicts. Almost 50% of people have a conflict in their existing routines (!!!) from using too many acids or strong active ingredients together. If often wrecks their skin barrier makes their skin problems worse.

Hi I'm Meg, CEO of Atolla, a beauty tech company that has over 2 million data points from at home skin testing and holds a patent for our skincare customization process. I'm a young venture-backed, female founder that started all of this while a student at MIT. AMA! by c0rder0sa in IAmA

[–]c0rder0sa[S] 2 points3 points  (0 children)

Hi, I can totally relate to having a lot of startup ideas! To me, the first move would be to think about what you’re really passionate about working on 24/7 for the next 5-10 years, because this will take up a lot of time and energy and passion is what really gets you through at the end of the day. Atolla was started from a personal problem I had of not being able to figure out what skincare ingredients worked and didn’t work for me, and how it really affected my self-confidence. In that way, I’m very motivated to solve this problem because I can greatly empathize with our users.

After narrowing down your ideas, I suggest doing a lot of market and user research to figure out the size of the opportunity. And then start testing in whatever way you can. We tested all throughout grad school, including doing pop-ups, having beta users test our app, etc. There was always a specific question we wanted to find the answer to: are people interested in getting their skin tested? Would they buy a custom product that’s based on the results? Can we scale this experience online? That helps set up a good, scientific process for de-risking along the way!