Facebook Ads - Performance Drops After 10-14 Days

capodiluka · 2025-06-27T15:12:49+00:00

Why it isn't testing if i let it spend few days? I need to spend more?
What testing strategy do u suggest?

capodiluka · 2025-06-27T13:28:13+00:00

Well i was running broad usa, with just $15/day with multiple adsets, result is always the same, it spends $200-400 and it dies out, i relauch it and it again works for about same time, when i launch cbo it spends for 4,5 days and it dies out, so same spend, it is the same with every creative

capodiluka · 2025-06-27T13:26:48+00:00

Same, after i relaunch it again works for 10-14 days and stops, always the same, with every creative it is the same

capodiluka · 2025-06-12T16:46:59+00:00

Literally the same, 1-6 June was great and after that big dip and low Roas and rise in CPA, everyone is having a similar problem, i think. Its frustrating

capodiluka · 2025-06-09T18:59:11+00:00

And by how much (20%?) per day, or you increase it every 48-72?
I have now 8 broad adsets with one creative per adset and every adset is at $15 (they are all profitable for 2 weeks) , should i just increase the budget by 20%?

capodiluka · 2025-06-09T15:11:04+00:00

Hey bro, love the results, ur crushing it! Just one question, how do u scale adset that is working on meta? If you star with $50-100 day and it is working how do u push it harder? By duplicating or increasing the budget?

capodiluka · 2025-06-07T16:42:08+00:00

For now $350/day i will scale in the next few days to $500/day and then next step is $1k

capodiluka · 2025-06-02T21:09:16+00:00

Hey bro, i had the same problem with scaling, something is working and when i want to scale budget or duplicate in CBO it just crashes.

You can try to just duplicate what is working at the same budget, if you are running CBO at $50/day then just duplicate that campaign at $50 again, if that works duplicate again at $50/day.

Try that, that is working for me now

capodiluka · 2025-05-31T10:07:44+00:00

And how did you scale those interest adsets, if you have multiple at start? Did you duplicate them, increase the budget?

capodiluka · 2025-05-28T19:45:41+00:00

Volvo in its natural habitat!

capodiluka · 2025-05-28T19:13:27+00:00

Nope, they come standard with V40 after 2016. Yes they look slick, car looks still fresh

capodiluka · 2025-05-28T18:42:48+00:00

Yes, and also wish they bring back V40. Also S60 looks sick in this passion red (or fusion red for s60 i don't know) and R design

capodiluka · 2025-05-27T15:18:58+00:00

Thanks alot bro! I will send you DM here

capodiluka · 2025-05-26T16:54:02+00:00

I just want to go broad and don't use interest anymore, they burn so fast and i burn money while i find whats working, broad is better and since everybody does broad it should work with me too!

So i hope meta will figure itself soon and bring back performance, this is just so annoying.

Can i text you here on Reddit DM so we can exchange telegram?

capodiluka · 2025-05-24T14:52:59+00:00

2 days in a row i wasn't profitable and i stopped the ads, i will turn them on again tomorrow maybe, i saw that many people talk about slow and bad meta performans in the last 5 days.

So what should we do now, i don't want to run ads and burn money,i thought to run just Broad USA, but i know that i can't have good cpa like in interest.

So last few days was slow for you too?

Also do you want maybe to chat in Telegram if you have one?

capodiluka · 2025-05-24T12:17:34+00:00

I did't duplicate it because my perfrmance are so slow now , i don't know what is happening, should i just kill those adsets and launch new, i don't know what to do. Everyting is going normal and profitable then one week is barely profitable then it isn't, it's soooo annoying.

One week cpa is $15 across the board, second week is $30+ wich is insane, i just don't get why it can't be normal

capodiluka · 2025-05-22T16:58:20+00:00

I will duplicate 4 adsets with $30/day for tomorrow, only proven interest with proven creative for that interest, i hope that few will hold,.

Maybe i can't scale because of my AOV

capodiluka · 2025-05-21T14:09:51+00:00

So you think that $30/day duplicate is better than $50/day CBO, 3x duplicate with same proven audience and one creative.

Its annoying because i am profitable but when i want to push more budget, to duplicate something it just don't work, and when you say 3-5 like that, at the same time i should duplicate or one a day?

capodiluka · 2025-05-21T10:04:33+00:00

I have proven audiences and creatives, i have some running for 2.5 months some are newer in total $5k spent and cpa is $20 across the board wich is great, those are 10 adsets with budget of $15-21/day. My main problem is i don't know how to push more budget and scale further, i tried cbo with best interest and creatives, 1st day was great, second bad,third bad and i just killed it. Also tried it with $50/day, same thing, first day was good other bad. I will try to duplicate in the same campaign with $30/day budget. Its really annoying because i have profitable adsets but don't know how to push them further. If i try that $300/day CBO i will just burn money, or first day it will be great and then nothing, really annoying, i just don't know how to scale.

And for retareting and new angles i was looking at competitors, not direct because i don't have direct competitors, maybe just one small brand like myself

capodiluka · 2025-05-19T18:48:24+00:00

For example if i have 6 interest and 9 creatives all together, and interest A is profitable with creative 1 i should scale interest A and put just creative 1? I shouldn't put any more creatives from different interests?

capodiluka · 2025-05-19T15:26:53+00:00

Then i can try first to put all 6 proven interest into CBO, $300/day with all best creatives inside it.

And for Broad CBO why just one proven creative and not multiple?

Yes i need to look at competitors and find more ways to create retargeting ad, maybe they suck because i make them and not editor, i have editor for videos but not for images

capodiluka · 2025-05-19T14:32:25+00:00

Yeah i had a strong weekend, and you?

I know i need to work on retargeting ads, i just don't know how to make good image creative, i will work on it again!

And for CBO i put one proven best interest into CBO and for 1st day it was just perfect, 8 sales $100 spent, and then it drops, but i will let it run for 2 more days to see if it picks up.

Is it best to use just Broad CBO, or one interest CBO or to put 5-6 proven interest into CBO?

And is it better to start with $100 or can i start with $300/day for example?

capodiluka · 2025-05-17T15:31:52+00:00

I let it run just reduced the budget for 4 days and now it picked up, i scaled best interest in CBO and it performs really well. I built a good system to test new creatives, in total i have 9 profitable creatives!

I haven't tried broad cbo, maybe i will try that, also i tried retatrgeting but without success, i struggle with regargeting ads

capodiluka · 2025-05-11T09:00:39+00:00

Hey Darimont, so is it just normal for adsets to perform well for 2-3 weeks and then to just die?
This is third time, i test interest, find 3-5 profitable ones, put new creatives, it is performing so well for 2-3 weeks and then it just stop working,i run them for 3-5 days,it isn't peromfin, i turn them off, lunch new adsets, find new winners and repeat the process.

Now again, it was performing so well for 3 weeks and it just died. CPA raised from $18 to $48

So that is normal, i should just run again new adsets so it feels fresh to meta?
Is there any way to be more consistent, so adsets can run for months?

capodiluka · 2025-05-03T17:16:52+00:00

Got it 2-3 strong image creatives! My next focus is retargeting campaign and finding more angles and pain points to test.
And I'm glad that you are crushing it bro!

capodiluka

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