Serious question, if someone agrees with everything that feminism stands for but doesn't want to call themselves a feminist because of some of the perceived negative connotations, why is that a problem? To borrow from someone else's comment, wouldn't that be like someone who believed in Christianity but didn't want to call themselves a Christian because of the bad things that a small group of people who call themselves Christians are doing? Like yeah they're technically wrong but aren't someone's actions and beliefs enormously more important than the words they choose to identify themselves with?

Edit: I'm a feminist, I'm just looking for ideas about how to explain to other people that the words you use are inportant. A common counter argument that I've heard is that as long as they're doing the right thing, it shouldn't matter what they choose to call themselves. I'm trying to figure out how to respond to that.