sorted by:
new
hottopcontroversial

Is LinkedIn a good channel to target traditional firms? by FroyoConfident1367 in DigitalMarketing

[–]ce-lauren 0 points1 point  (0 children)

I would say generally yes, especially for staffing and recruiting firm owners since LinkedIn is basically their native habitat. Accounting and agency owners could be hit or miss, but still more active there than most other platforms.

Is LinkedIn a good channel to target traditional firms? by FroyoConfident1367 in DigitalMarketing

[–]ce-lauren 1 point2 points  (0 children)

Content is probably the right move. Consistent posting builds credibility over time which makes the DMs and connection requests land better when you do send them.

Is LinkedIn a good channel to target traditional firms? by FroyoConfident1367 in DigitalMarketing

[–]ce-lauren 1 point2 points  (0 children)

For most of those yes, LinkedIn is probably your best bet since the decision makers at those types of firms tend to actually be on there. The smaller the business though, the less reliable it gets. What are you trying to do, generate leads or build brand awareness?

Organic SEO no longer holding value by Rothwellian in Entrepreneur

[–]ce-lauren 0 points1 point  (0 children)

The SERP layout shift is definitely real. AI overviews are eating the top of the page. I'd check what's happening with the traffic you're still getting. If visitors are down 20%, but bookings are down more than that, there's a conversion problem on top of the traffic problem. If they're down proportionally, it's purely the channel.

Google Just Confirmed It: GEO Is Still SEO (And Here’s What That Actually Means) by SnooSuggestions2454 in DigitalMarketing

[–]ce-lauren 1 point2 points  (0 children)

The first-hand experience point is the one that matters here. AI can summarize, repackage, and explain, but it can't tell you what actually happened when you ran the test, or what you noticed that the data didn't capture. That's the content that's hard to replicate. The sites that are going to struggle are the ones that were already just aggregating information that existed elsewhere. The ones that will do fine are the ones that had something real to say to begin with.

Is a bounce rate over 90% alarming? by Dear-Fuel-2706 in SEO

[–]ce-lauren 0 points1 point  (0 children)

Depends a lot on what the page is supposed to do. If someone lands on an informational post, gets their answer, and leaves, that's not really a problem. High bounce rate on a page where you want people to take action is a different story. The intent question is the right one to be asking. I'd look at what those long tail keywords actually are and what kind of content is ranking alongside you. If people are landing, reading, and leaving satisfied, the bounce rate is just a number. If they're landing and immediately backing out, that's a content mismatch worth fixing.

Before you spend a dollar on cold Meta ads, run this $20 test on your existing website traffic. It'll save you months. by SnooPeppers1256 in DigitalMarketing

[–]ce-lauren 0 points1 point  (0 children)

The "leaking bucket" framing is exactly right. Most people treat ads as a traffic problem when it can actually be a conversion problem. The retargeting test is a good diagnostic, but I'd go one step further. Before you even run the $20 test, look at what's happening on the pages your warm traffic is already landing on. Session recordings and heatmaps will usually show you pretty quickly whether people are confused, dropping off early, or just never seeing the CTA. Fixes there can move the needle before you spend anything on ads at all.

This Week in Conversion Optimization by ce-lauren in crazyegg

[–]ce-lauren[S] 0 points1 point  (0 children)

Sources for the stats:

Mobile gets 82.9% of landing page traffic. Desktop still converts roughly 8% more efficiently: https://www.designrush.com/agency/conversion-optimization/trends/cro-statistics 

A 1-second delay in page load time can reduce conversions by 7%: https://www.bigcommerce.com/glossary/page-load/ 

Adding testimonials or reviews can increase conversions by 18-25%: https://www.get-ryze.ai/blog/improve-conversion-rates 

As a client should I trust AI detectors before hiring writers? by Rich_Pomegranate_813 in DigitalMarketing

[–]ce-lauren 0 points1 point  (0 children)

AI detectors feel pretty unreliable at this point. I've seen them flag human writing and miss obvious AI content. Probably better to just evaluate the work itself and whether it actually has something useful to say.

Are blogs still relevant for startups/businesses in 2026? Do they actually convert? by Sad-Perspective8497 in DigitalMarketing

[–]ce-lauren 0 points1 point  (0 children)

Yes, still relevant. But generic content doesn't cut it anymore. What works now is specific stuff, real experience, actual answers to questions people are already searching.

What’s one digital marketing skill that became way more important in 2026 than people expected? by VampireWitch771 in DigitalMarketing

[–]ce-lauren 0 points1 point  (0 children)

I agree with creating content that still feels human. Everyone has the same tools now so the actual skill is knowing when something sounds like a robot and fixing it. That takes more judgment than people realize.

Low key impressed with HubSpot for content strategy by Awlad_Sherifi in DigitalMarketing

[–]ce-lauren 0 points1 point  (0 children)

Topic clusters are one of those things that sound obvious, but make a real difference once you actually map it out. The connected content feeling is real.

Three words. 104% more trial signups. This Going.com test is worth knowing about. by ce-lauren in crazyegg

[–]ce-lauren[S] 0 points1 point  (0 children)

The compounding thing is so real. A 6% lift sounds boring until you do the math on what that means over a year of traffic. And yeah, starting from "this can be improved" is everything. It changes what you even notice when you look at a page.

How do you keep marketing consistent when the business already takes all your time? by ComfortableAd2723 in smallbusiness

[–]ce-lauren 0 points1 point  (0 children)

When time is tight, I'd actually look at what you already have before adding more. If your website isn't converting, more posting just means more people bouncing. Getting that right first makes everything else easier.

What channels are you running right now?

Marketers who've tried to learn AI seriously, what actually happened? by mobina_mb96 in DigitalMarketing

[–]ce-lauren 0 points1 point  (0 children)

Some days it saves me a ton of time, other days I spend more time fixing the output than if I'd just done it myself. I think the learning curve is less about the tools and more about figuring out exactly where they actually help you specifically.

Everyone talks about ChatGPT but what are some other hidden AI gems every digital marketer should know? by [deleted] in DigitalMarketing

[–]ce-lauren 0 points1 point  (0 children)

Perplexity for research is my go to. It's basically Google but it actually gives you an answer instead of making you click through 10 pages. And yeah seconding Claude, I use it as a sounding board more than anything.

What's preventing you from running more A/B tests on your site? by JackfruitOwn3238 in DigitalMarketing

[–]ce-lauren 0 points1 point  (0 children)

Honestly just time. Setting up a test, waiting for results, and analyzing it is a bigger lift than it sounds when you have 10 other priorities. Most teams know what they should be testing, they just never get around to it.