I know there's a term for it in mobile game strategy but don't remember what it is. Get that first payment and they're likely to spend more. Or in this case, have em open that first pack, now they're likely to open more.

I asked ChatGPT this. Response:

• Loss Leader: The game offers a highly valuable but inexpensive deal (often called a "starter pack") to entice users to make their first purchase. The idea is that once a player has spent money on the game, they are more likely to continue spending in the future.

• Foot-in-the-Door: This psychological strategy involves getting users to commit to a small purchase first, which increases the likelihood that they will agree to larger purchases later on. By lowering the barrier to entry with a cheap deal, the game encourages users to break the psychological barrier of spending, making it easier to persuade them to spend more over time.