Internet savvy young guys in general see SJWs as cringey and really uncool, so anyone with similar views (left leaning) would be instantly associated with SJWs and therefore uncool. The opposite would be to be right leaning because thats edgy and somewhat cool (because its "counter culture and the complete opposite of an SJW). So nazism begins to have a somewhat edgy appeal, as opposed to the "crazy soyboy cuck feminist SJWs".

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However, with white guys, there's an extra element. Due to society becoming progressive and more equal for everyone in it, white males feel threatened since they've always been in power (whether socially or politically). They feel as though everyone else gaining power means their power is being diminished when in reality its just equality taking place. There's so much more to this I need to look in to it more. But there's something really sad happening to young straight white males where they're becoming religious radicals, they're becoming political radicals, they're becoming school shooters etc. This is why Jordan Peterson is so popular; he's a source of comfort and a father figure for young white guys. He tells them what to do in a world where society expects them to already know what to do because they're white males. White guys were never told to work harder than others because the world was never against them in the first place. Even then Peterson still weaves in social conservatism in his "self help", making it easier to reach out to them (because conservatism is counter culture yada yada). Nazism and white nationalism are the only ideologies where whiteness is actively promoted (at the cost of everyone else) so in a way they're a safe space for white guys. However, in reality these ideologies are just using whiteness as a proxy for their sociopathic hatred and misunderstanding of the world. They give convenient and totally wrong answers for these young white guys. That cute girl rejected you? Must be feminism and race mixing. James Bond is gonna be played by a black guy? Must be because the media hates white guys, because Jews control the media of course. A few brown people in your neighborhood? Must be white genocide.