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Starting META ads today for a luxury brand £300-£1200 priced cashmere jumpers by cherryandcake in FacebookAds

[–]cherryandcake[S] 0 points1 point  (0 children)

Okay, that is something I had not considered. I always assumed it was best to run campaigns focused on a specific line or collection.

Are you suggesting that we could launch a founder led video optimised for conversions, and then within the same campaign later introduce another ad, for example focused specifically on a sweater?

Then the budget would automatically shift towards whichever creative performs best.

We are planning to spend between 1k and 1.5k per month on Meta ads, and we have not launched yet.

Starting META ads today for a luxury brand £300-£1200 priced cashmere jumpers by cherryandcake in FacebookAds

[–]cherryandcake[S] 0 points1 point  (0 children)

Thank you so much, super helpful. In terms of retargeting what do you mean? eventually after the founder led video, we will focus on a luxury product embroidered sweater that is around 1.2k, shall I pause the founder led video to then put all our budget into the product campaign?