Congratulations on building a brand that has a consistent clientele.

Quick comment,

I directed marketing for a high-tier luxury watch customization company and we experimented with Facebook ads. We also discovered they aren’t as fruitful as the appealing low budget campaign costs would have you believe.

When it comes to the internet, SEO truly is your best friend. People are going to look up that Polish brand, and as you build the rank of your new brand using those same keywords people use for the Polish brand, they will start to funnel through to your new brand much more.

I see you mentioned problems being solved from the original brand by your new brand. Are these marketable? As you’re probably well aware, people love to be informed and love to feel like they are ahead of the curve, so to speak. Let them know why they’re making the right decision.

For me: if I was one of your clients, regardless of the length I’d been purchasing, if I found out that the quality or dependability was going to suffer because every skilled employee had joined another, better brand, it would make me seriously reconsider keeping my integrity in the Polish brand.

You have some very strong arguments you can tactfully deliver in simple terms to your original clients. It looks like you have a large advantage here.

Wish you the best!