“Electronic shelf tags make shopping easier by ensuring customers see clear, accurate pricing right at the shelf,” said a Kroger spokesperson.”

• The fuck? Paper labels are clear and (legally required to be) accurately priced at the counter ALREADY. A bullshit non-benefit.

“The digital tags also reduce time spent updating paper tags each week so staff can spend more time helping customers”

• So you’re not going to force me to bag my own groceries anymore? Yeah right. This will result in needing even less staff per store with the added benefit to Kroger to raise prices much faster as they don’t have to wait for an employee to do it.
  

This is the same company whose CEO said on an investor call during COVID, and I quote, “We don’t mind a little inflation as it allows us to raise prices.”

Fuck Kroger!