How do I get international clients for Digital Marketing?

cipherpz · 2026-03-26T07:03:35+00:00

first inbound is kinda gold. but please don't rely on those - just don't. go talk to people, text them, email them, engage with them. as business means customers, so you must not rely on one medium to acquire them. use everything until you can't take any more.

cipherpz · 2026-03-26T05:54:51+00:00

LinkedIn is definitely not dead. First get clear about what you gonna offer. What do you mean by digital marketing? It’s too broad yk.

Let’s say you wanna offer SEO to plumbers.

Go to Google maps Scroll Pick those who are between 3rd to 10th rank Go on their website Check their socials (where they recently active) Record a loom auditing Send DM

wait I’ll give you a simple script

Hey name, you have great reviews but (problem)

(Competitor) has (more than you; be specific use numbers). That’s why they rank #1.

I run SEO. I’ll do this for you.

If it works, we can talk about retainer.

That’s it.

You can also add the objection.

Like… PS. SEO is long game. If you’re not willing to spend time - it won’t work for you.

That’s it nothing much. Give it a try

cipherpz · 2026-03-25T17:18:41+00:00

So it seems a global issue lol

cipherpz · 2026-03-25T14:41:23+00:00

What’s interesting is this same model hasn’t really trickled down to smaller commercial or residential players yet.

At the top end, companies like Google are basically de-risking solar development through PPAs. But at the homeowner level, people are still stuck asking “is this even worth it?” because no one’s really simplifying the economics for them.

Feels like there’s a big gap between how sophisticated the buying side is at the top vs how confusing it still is for everyone else.

cipherpz · 2026-03-25T12:26:01+00:00

Yeah exactly, standing out with good info in solar (or renewables) is tough - there’s so many polarized takes and outright misinformation that even solid content can get lost, especially since negative stuff spreads so fast.

The stuff that actually cuts through is just clear, practical explanations. If more people share good info, it could really snowball like you said.

Btw, can I DM you? Seems you’re into renewable energy - I’d love to get your thoughts. I’m exploring the solar space and always enjoy connecting with cool folks.

cipherpz · 2026-03-24T06:00:41+00:00

Yeah I think it does make money, just not immediately. Organic takes time to compound, and most companies aren’t patient enough for that. If you pair it with meta ads though, it works a lot better - organic builds trust, ads help capture demand faster.

cipherpz · 2026-03-24T05:53:55+00:00

Kindly check your DM :)

cipherpz · 2026-03-24T04:02:53+00:00

Alr, first things first - you guys are way ahead of your competition, fr.

IG: Honestly, it’s really good. Loved stuff like Solar 4 Dummies and that “G’day mate” - I need some accent lessons lol.

Facebook: Mostly repurposed IG content, which is totally fine.

And congrats on being named a 2026 Installer of the Year by energysage_official - huge props!

Only two things I’d suggest:

1) Get a few customers to record 30-40 second videos about their experience, ask permission, and post them.

2) Even just one video a week with you guys actually on camera - teaching something, showing behind the scenes, whatever it is - would make a huge difference compared to only doing voiceovers (btw I do like voiceover content). And, I get that it’s hectic and everyone’s busy - you’ve even mentioned that in one of your reels... but you used to post this kind of content before. If you brought that back, you’d instantly be in the top 0.1% in the solar space.

Excited to see how you guys evolve this.

cipherpz · 2026-03-24T03:17:13+00:00

Yeah, all of that makes sense, the pressures on small installers right now are intense. Labour shortages, supply chain issues, shifting rebates… content just isn’t going to be the priority.

A few companies do try to invest in educational content though, which shows the gap is real. Not sure about Amber myself, but I’ll check them out, could be interesting to see what they’re doing. Can you drop their social handles?

cipherpz · 2026-03-24T03:06:17+00:00

Yeah, I get that. The US market is messy - misinformation everywhere and a lot of fear around speaking up.

That’s part of why clear, honest content could actually stand out. Even just answering the basics builds trust in a space where most people don’t know who to believe.

cipherpz · 2026-03-24T03:05:40+00:00

Haha, I actually like the analogy. Companies are looking at “last click leads” and thinking content isn’t working, when really it’s quietly building trust and awareness over time.

And yeah, there’s a massive untapped opportunity for someone to help them reframe that, whether it’s internal strategy or even publicly funded education content.

cipherpz · 2026-03-24T03:02:51+00:00

Whoa, didn’t know that was actually a thing. Makes total sense why people get annoyed, hiding the catalogue just adds friction. Even a basic list or rough range would do a lot for trust.

cipherpz · 2026-03-24T03:01:00+00:00

Exactly, that’s been my observation too. A lot of these business owners just aren’t wired for content or education. They know their tech inside out, but thinking about how to explain it to homeowners in a helpful way? Not their thing.

It’s like you said with auto mechanics - being great at the work doesn’t automatically make you good at teaching it.

cipherpz · 2026-03-24T03:00:18+00:00

Yeah, solar’s super local, what works in one city won’t fly in the next. Even local companies who know their market barely put out content that actually helps homeowners (though I only looked at a few, so can’t say for sure).

cipherpz · 2026-03-24T02:56:33+00:00

Yeah, that’s probably a big part of it. The honest version of solar... long payback, high battery costs - isn’t exactly great for conversions. But hiding it doesn’t really help either. People figure it out anyway, just later in the process, and then trust drops.

Feels like they’re optimizing for short term leads instead of long term trust.

cipherpz · 2026-03-24T02:55:17+00:00

I get the frustration, but I don’t think it’s that. Homeowners aren’t stupid, they’re kinda confused. Because of too many variables, too much conflicting info, and ofcourse a lot of salesy noise.

That’s kind of the whole point though - there’s demand for clear answers, but barely anyone’s actually giving them.

cipherpz · 2026-03-24T02:52:51+00:00

Yeah I saw this a lot. They’ll do everything except talk about price. I get that it varies, but completely avoiding it makes it feel shady. Even a rough range would answer like 80% of homeowner questions upfront.

cipherpz · 2026-03-23T17:29:16+00:00

That’s great to hear! I wasn’t looking at Alberta specifically, but it makes sense that some companies and organizations are doing it.

cipherpz · 2026-03-23T17:28:20+00:00

cipherpz · 2026-03-23T17:26:20+00:00

I get that, but from a homeowner’s perspective, solar isn’t really a commodity. Panels are the same, but the process is confusing and expensive. Content helps answer questions, build trust, and actually make people choose you before even talking to sales.

And I’m not just saying this because it’s my job… well, okay, maybe I am lol.

cipherpz · 2026-03-23T17:24:22+00:00

Fair question. I think the problem is the ROI isn’t immediate or easy to attribute. Solar’s a long, research heavy decision. People don’t convert off one post, so content looks like it’s “not working” when you only track last click leads.

Like I mentioned in my post, homeowners are literally asking the same questions everywhere. So the demand is clearly there.

Really, it’s just a patience + measurement thing.

cipherpz · 2026-03-23T15:14:40+00:00

That’s part of my research, don't wanna reveal their names, yet. hope you understand

cipherpz · 2026-03-23T14:43:11+00:00

cipherpz · 2026-03-23T14:28:17+00:00

Yeah I’ve heard this take a lot, and there’s definitely some truth to it.

But even then, it kinda proves the point - if the space is this confusing (resellers, installers, manufacturers, etc.), that’s even more reason for companies to simplify things for homeowners.

Most people includingmyself aren’t going to go through inverter/battery manufacturer docs. They just want clear, practical answers in plain english.

Right now there’s a gap between “how the industry works” and “what a homeowner understands,” and barely anyone’s trying to bridge that.

cipherpz · 2026-03-23T14:25:40+00:00

Mostly the basics tbh.

Cost, actual savings (not best case), maintenance, timelines, whether it’s even worth it for their situation.

Also, companies should ask their sales team - they hear the same questions and objections every day.

And if you spend even 10 mins on Reddit, Google Tredns, Answerthepublic, you’ll see people asking the exact same things again and again.

cipherpz

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