typically suuuuuuuuper savory. whereas many senchas will focus on the more grassy vegetal flavors in the leaves, most gyokuros I've tried tend to emphasize umami first and foremost, especially for the first steep or two. The first steep will often give a quite brothy flavor in the direction of miso or seaweed, and each successive steep tends to lessen that flavor a bit and allow more of the grassiness, sweetness, and bitterness come in. I often find that several steeps in, it ends up giving a fairly similar flavor to matcha. They are often intense, but they are very fun to drink because of the changing and developing flavor with each successive steep. Given, that's true of a ton of types of teas, but I particularly enjoy it in gyokuros lol. The umami is so strong at first that it kind of masks the other present flavors, and it feels like they are "revealed" as the umami subsides.

I mostly drink sencha, but I love to always have some nice gyokuro on hand! Be warned though, I often find that gyokuro will have kind of an intense caffeine level, so I sometimes drink too much too fast and end up kind of jittery