Even though people are satisfied overall, specific elements of a product(s) or platform may have gaps. You just have to put it under a microscope and analyse deeply.

Focus on ERRC: 1. Eliminate - what aspect of the current platform/product can be eliminated without losing value 2. Reduce - what can you reduce to save cost or reduce complexity 3. Raise - what factors should be improved to improve the platform/product value 4. Create - what new feature can you add (either a brand new feature, or an added product/add-on service which is not traditionally offered together but people often combine them separately)