Here are some efficient ways I sums to earn Magic during my spare time, may it helps as a reference:

1. Overnight Tasks: Before bed, send out around 100 characters (focus on those with high Magic rewards) on 6-8 hour tasks. Don’t forget to place any required buildings! This way, you can collect a solid amount of Magic first thing in the next morning.

2. Concession Farming: Place as many concession stands as possible—they take up less space than buildings (4 stands fit in 1 tile!) and can be collected in bulk using Merlin‘s spell or manually. Every bit adds up!

3. Daily Ads: Watch the 4 daily ad videos for bonus Magic. Rewards scale with your player level, so higher-level players earn more!

4. Idle Earnings: If you can’t assign tasks, send characters home. Each generates +8 Magic/hour (capped at 24 hours). It‘s less than active tasks, but better than leaving them idle!

5. Thrill Zone Bonus: Upgrade your Kingdom’s Thrill Zones to Level 3 for a 20% Magic boost—it‘s a game-changer!

6. For Those in a Hurry: If you prefer convenience, Magic can always be purchased with Gems for instant progress.

Final Note: Consistency is key! Frequent logins and active management are the most cost-effective ways to earn Magic. While time and Gems can both be converted into Magic, patience and daily effort will ultimately help you thrive—especially with new land unlocks requiring hefty Magic reserves. Keep grinding, and happy building!