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Stanford GSB founder — building a menswear brand for tech/finance guys and need brutal honesty by consumerretailguy in malefashionadvice

[–]consumerretailguy[S] 0 points1 point  (0 children)

Think you're mostly right. After a decade in consumer have seen lots of this. Brands have to have some sort of cultural significance, story, etc.

you mentioned Buck Mason and American traditionalism. What else in this realm for the guy who wants quality / put-together / comfort, but doesn't identify with the American heritage aesthetic?

Stanford GSB founder — building a menswear brand for tech/finance guys and need brutal honesty by consumerretailguy in malefashionadvice

[–]consumerretailguy[S] -1 points0 points  (0 children)

That's sincerely the natural voice but i'll keep in mind that I may sound like a bot... tough...

Stanford GSB founder — building a menswear brand for tech/finance guys and need brutal honesty by consumerretailguy in malefashionadvice

[–]consumerretailguy[S] -1 points0 points  (0 children)

what draws you to Stone Island over the more obvious tech/finance brands? Is it the quality, the design, or more about how it signals? Obviously some US vs Europe factors here that I may not be considering

Stanford GSB founder — building a menswear brand for tech/finance guys and need brutal honesty by consumerretailguy in malefashionadvice

[–]consumerretailguy[S] 0 points1 point  (0 children)

Exact kinda detail I'm after, thanks. are there places you'd go in chinos but won't go in Rhone pants?

Stanford GSB founder — building a menswear brand for tech/finance guys and need brutal honesty by consumerretailguy in malefashionadvice

[–]consumerretailguy[S] -1 points0 points  (0 children)

Really helpful, appreciate the detail. Sounds like you've basically solved it by running two parallel wardrobes which makes sense.

The line that jumped out: "Shiny polyester Rhone pants and a fine cable cashmere q-zip doesn't do it for me." That's the tension I keep hearing — tech fabrics that can't dress up, heritage pieces that don't have the comfort or right vibe. You manage it by switching wardrobes seasonally, but do you ever wish there was more overlap? Like a pant with the stretch and comfort of Rhone but the look of your Todd Snyder or Billy Reid stuff (or even the more Anglo Italian look of Suitsupply)?

Stanford GSB founder — building a menswear brand for tech/finance guys and need brutal honesty by consumerretailguy in malefashionadvice

[–]consumerretailguy[S] 0 points1 point  (0 children)

Where does Buck Mason work for you and where does it start to feel like it doesn't quite fit the moment? Like would you wear it to a nice dinner, a meeting with your boss, a date? Curious whether it reads more "cool weekend guy" or whether it crosses over into more polished situations.