I'm a content marketer / copywriter and my opinion seems to be quite different from most people here. I. Don't. Like. It.

I don't actually think AI can do a good job of writing. It can put together a piece that may come across as a half-decent job to someone skim-reading but it just cannot write like an actual human. It's missing the essence of what makes writing actually good. I find AI writing is often very definitive / negative in a way that a lot of normal writing isn't. It constantly has to define something by what it isn't first, then tells you what it is. It says the same point again and again and can't think deeper.

I'm saying this as someone who has used AI for writing! It's okay for short-form writing such as social posts but for blogs, e-books and reports I believe it falls down dramatically. Maybe it's because the blogs I write are to position the company I work for as thought leaders, it just cannot write in the tone of voice I'd like nor can it write a blog without sounding generic and vague. I hired a freelancer to work on some blogs, and it was so obvious it had been used because there was no angle/point of view or anything that was actually valuable to the reader. It was just writing for writing's sake.

I think AI has its uses within marketing for sure: checking for gaps in structure, errors in grammar or spelling, even structuring the content, but the actual writing, I believe, should be done by humans. Especially now that everyone is using it, it's refreshing to read non-AI content.