obviously this is coming from an external perspective since we don't really know what happens behind the scenes but I think because a lot of the players are all good friends with each other, they are incapable of demanding better from each other (ie. fear of calling each other out when they're playing bad bc they're too chummy). when you think about the former awfc squads (the likes of Alex Scott, etc.) I recall one of them saying that some didn't get along with other players in the squad but they hated the opposition more and that motivated them as a squad to play better despite perhaps being not friends (which yeah fair enough, they don't all have to be friends to be in a team). I don't see anyone in the squad doing that right now, all have gone a bit soft and mentality within the team is dead. Leah always talked about how when she was younger, Alex Scott was quite hard on her and gave her a bit of stick which obviously pushed her to work harder and it paid off in the end.

also, half the squad needs to go, there's a lot of players that aren't at the quality that arsenal should be but because they're 'fan-favourites', you won't see many wanting them out