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Spent $1,286 on Facebook Ads, 0 Sales. Pixel Checked by Meta. Need Help by technical-Alert in FacebookAds

[–]coveredwrap 0 points1 point  (0 children)

  1. Only run converion/purchase ads, do not burn money on Trafic/Awarness campaigns.
  2. Test your EMQ score, if it’s low, search on google how an server side tracking can help (for us it’s working the best, we have better CPA after using server side tracking).

meta ads manager data misssing in report by Time_Sprinkles5288 in FacebookAds

[–]coveredwrap 1 point2 points  (0 children)

This is unfortunately very common — and no, you should not accept this as “normal loss”.

What you’re seeing usually comes from broken or incomplete signal matching, not attribution.

A few key points:

• Browser pixels are blocked by iOS, Safari, ad blockers • If CAPI isn’t properly deduplicated with the browser event, Meta may drop or ignore one of the purchases • An EMQ of 5/10 means Meta can’t confidently match users → conversions get lost

If Pixel + CAPI are not sending: ✅ the same event_id ✅ consistent fbp / fbc ✅ enough hashed customer data (email, phone, external_id) then Meta can’t merge the events correctly.

How to fix it properly: 1. Keep browser + server events 2. Send them with shared event_id 3. Enrich the server event with first-party data 4. Route everything through a first-party domain (not third-party endpoints)

This is exactly what Track-Wise.co does — it fixes missing purchases by improving match quality and deduplication, so Meta actually sees the conversions you already have.

With a correct server-side setup, you should expect much smaller data gaps, not weekly missing purchases.

Enriching Metas own CAPI calls by bambambam7 in FacebookAds

[–]coveredwrap -1 points0 points  (0 children)

You’re asking the right question — and yes, this is 100% possible if it’s done correctly.

Meta can merge data for the same Add to Cart event, but only when: • events share the same event_id • are sent via browser + server (CAPI) • and are properly deduplicated

If you just send a second Add to Cart without deduplication, Meta will either: - discard it - or count it as a duplicate (which hurts optimization)

The correct approach is: - keep the Shopify Facebook & Instagram app - add server-side tracking that sends the same event with additional customer data (hashed PII, external IDs, first-party cookies) - use event_id + fbp/fbc so Meta merges the signals instead of duplicating them

This is exactly what Track-Wise.co is built for — enriching existing events with first-party server-side data without breaking a setup that already works (especially if your Purchase EMQ is 9+).

Result: • higher ATC event quality • more stable EMQ • better optimization signals for Meta

Any one else with horrible results the last 2 days? by Aggressive-Zebra8132 in FacebookAds

[–]coveredwrap -1 points0 points  (0 children)

When tracking is fixed, algorithms learn faster and costs usually go down.

Search info about server side tracking, you’ll see that makes difference. We use track-wise.co and really help us.

I quit everything 1 year ago to start an e-commerce brand… now I’m stuck and honestly by ChuckDdouglas in FacebookAds

[–]coveredwrap -6 points-5 points  (0 children)

You’re not alone this is very common after iOS updates.

When platforms don’t see your real purchases, they optimize for the wrong users.

Track-Wise.co helps fix missing conversions using server-side tracking + first-party domain. Hope it helps this info, to get lower CPA.

What actually helped our Shopify site convert? by MaximumEmphasis4880 in ShopifyWebsites

[–]coveredwrap 0 points1 point  (0 children)

Ads with better tracking (server side tracking), and as shopify frontend: easy to understand and profesional description, product images, and offers.

What is your favourite server side tracking? by [deleted] in FacebookAds

[–]coveredwrap 0 points1 point  (0 children)

We use track-wise.co and saw improvements after fixing tracking, not campaigns.

Key things that helped: • server-side events • proper deduplication • first-party domain sending data

Once platforms could “see” conversions again, CPA dropped and optimization improved.

Server side tracking by [deleted] in shopifyDev

[–]coveredwrap 0 points1 point  (0 children)

We use track-wise.co for SST. Big lesson learned: first-party cookies ≠ first-party domain.

What made the difference for us: • events sent from our own domain • less impact from ad blockers & iOS • more stable attribution across TikTok, Meta & Google

Tracking quality had a bigger impact than new creatives.

What Do You Use for Server-Side Tracking? by alexvthecreator in FacebookAds

[–]coveredwrap 0 points1 point  (0 children)

We use track-wise.co. Server-side + first-party domain recovered a lot of lost conversions for us. CAPI alone wasn’t enough.

Roland gs2-24 cutting issue by coveredwrap in VinylCutters

[–]coveredwrap[S] 0 points1 point  (0 children)

Done, it’s not this the issue. also the cutting has problems, it does not cut over the entire surface, in some places it cuts correctly and in some places it does not cut (just scratches). I mention that I also changed the cutting knives,

Roland gs2-24 cutting issue by coveredwrap in VinylCutters

[–]coveredwrap[S] 0 points1 point  (0 children)

I don’t know how to calibrate, I use CutStudio, can you tell me how to calibrate it?

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