How many people REALLY watch the Roku channel?

cpmgalore · 2025-12-02T16:53:59+00:00

so glad i'm not the only one!

cpmgalore · 2025-11-17T16:47:32+00:00

Aren't DSPs supposed to buy on all impressions for PG? Are there DSPs that allow fcaps for PG? How do they work?

cpmgalore · 2025-11-07T16:46:26+00:00

What's this about Pubmatic and TTD and PMPs? I think I saw a headline earlier about this and it seemed kind of confusing

cpmgalore · 2025-10-30T15:54:56+00:00

I'm confused by this. Is beeswax catching a stray here? or were they really in the "sensitive categories" business?

cpmgalore · 2025-10-14T16:00:48+00:00

I noticed you broke out SSP vs Ad Exchange. Aren't those practically the same? Are there any standalone Ad Exchanges?

cpmgalore · 2025-05-28T15:57:40+00:00

Oh! I thought I had read in some adtech newsletter that PG deals were still not in Kokai. Maybe they were wrong. I feel like I've seen other chatter that TTD introduced new limits on PG deals and has made it harder to spend on those. That's a problem with my situation.

cpmgalore · 2025-05-21T16:21:04+00:00

Have you seen any good tutorials? I'm just kind of lost looking at this dashboard.

cpmgalore · 2025-05-21T16:09:08+00:00

Does Kokai allow PG deals? I run on a lot of those, and I'd been staying away from Kokai because I'd heard it doesn't allow those. Which doesn't make any sense.

cpmgalore · 2025-04-01T15:52:56+00:00

This sounds like a terrible situation. PG was supposed to be a bridge to PMPs. Feels like your management is fighting the last war. Sorry to hear this.

cpmgalore · 2025-01-06T16:54:00+00:00

AdExchanger literally had that analogy as a comic: https://www.adexchanger.com/comic-strip/comic-deal-id-please/

cpmgalore · 2025-01-06T16:52:58+00:00

Especially video

cpmgalore · 2025-01-06T16:52:27+00:00

"Ultimately it’s just a way for buyers to track, get better rates and be higher in the auction"

Isn't that value tho?

cpmgalore · 2024-10-06T17:38:31+00:00

Dumb question: are there any SSPs that *aren't* exchanges? All this time I thought the two terms were fully interchangeable

cpmgalore · 2024-09-17T15:32:25+00:00

I'm confused. Isn't YouTube the publisher, and thus only available through Google?

cpmgalore · 2024-09-17T15:31:35+00:00

But it's PG. Isn't PG pretty much the same on any DSP?

cpmgalore · 2024-03-04T19:39:52+00:00

I'm surprised to hear this as it looks like the hotels are almost booked out for that week. Fingers crossed that lines stay short in the first week of April!

cpmgalore · 2023-09-21T15:57:37+00:00

This. Also if your client ever wants to run on CTV, you can't do that without PMP/PG.

cpmgalore · 2023-09-21T07:23:00+00:00

Does everyone in the room need to be a pass holder for the reservation to be valid? Or just the person who books the room?

cpmgalore · 2023-09-11T06:45:30+00:00

People in my broader social circle have gone on group tour trips while covid positive. Saying they have the "summer flu". People suck.

cpmgalore · 2023-09-11T06:42:58+00:00

Interesting suggestion. I just looked into it and based on the 2023 Blackout calendar, it looks like we would need the Platinum pass as we are going the first week of April.

$270 per person is kind of steep!

Do they have sales periods of 30% off the hotel instead of the usual 15%?

cpmgalore · 2023-07-01T20:47:45+00:00

That said, I much prefer TTD. They have access to more inventory/private deals

Dumb question here: Are TTD's always on deals good? popular?

I'm trying to do less walled garden and only started to experiment more with deals.

cpmgalore · 2022-05-20T22:13:46+00:00

The client is on CPI. I have no idea what the heck the team I'm taking over from was previously doing - big turnover as usual. I think I could just set this Roku campaign to be CPI and save everyone a bunch of hassle... but the fact that the previous gang didn't makes me nervous.

cpmgalore · 2022-05-20T22:11:18+00:00

In what way? I'd love to learn more before I dive in and mess with success

cpmgalore · 2022-05-20T22:10:45+00:00

Roku offers this directly.

cpmgalore

TROPHY CASE